Global E-Commerce Packaging Market by Material Type (Corrugated Boxes, Plastic, Paper, Other Materials), by End-Use Industry (Fashion and Apparel, Food & Beverages, Consumer Electronics, Personal Care Products, and Others); by Region (North America, Europe, Asia Pacific, Latin America and Middle East & Africa); - Global Forecasts 2021 to 2027

Date: Oct 2021 Report Id: 119 Category: Packaging Materials Report Format: pdf-img excel-img ppt-img word-img

The Global E-Commerce Packaging Market was valued at USD 40.5 Bn in 2020 and is expected to reach USD 122.3 Bn by 2027, with a growing CAGR of 17.1% during the forecast period.

The Global E-Commerce Packaging Market Definition:

E-commerce packaging often refers to the packaging of products purchased through e-commerce websites. This packaging is done to ship the products ordered directly to the customers and differs from retail packaging, which is used for items that end up on store shelves. In e-commerce packaging, the warehouse is responsible for regulating the size, attractiveness, and efficiency of the packaging for the safe delivery of the product.

E-Commerce Packaging Market

The Global E-Commerce Packaging Market Dynamics:

The e-commerce packaging market is accounted to boost at a significant pace in the forecast period. The market is majorly experiencing traction owing to the bolstering e-commerce market across the globe. High-rise in the penetration of smartphones combined with the increasing mobile internet users is the major factor driving the e-commerce market. As per the report “The Mobile Economy 2020” published by GSM Association, a global organization that represents the interests of mobile network operators across the globe, the total mobile internet users in 2019 stood at 3.8 Bn and is projected to reach 5.0 Bn in 2025. Smartphones have prominently helped in improving the convenience for customers by offering them easy access to information regarding products, delivery status, and shipping status. Additionally, smartphones have facilitated enterprises to reach more customers in remote areas and helped in bridging the services gap by providing service updates via their mobile app, e-mails, and SMS. Given the direct correlation between the e-commerce and the e-commerce packaging, the surge in the e-commerce market is expected to bloom the e-commerce packaging industry.

Moreover, the rapid adoption of consumer protection and cross-border policies are also prominent factors in driving the market. Several economies have launched favorable consumer protection laws and also relaxed cross-border trade regulations, which is helping in enhancing consumers’ confidence in e-commerce platforms. For instance, in June 2021, the Ministry of Consumer Affairs, India announced draft amendments in its Consumer Protection E-commerce Rules, 2020. These amendments are focused on resolving the grievances raised by consumers using e-commerce platforms and keeping a track of e-commerce malpractices. In addition, on February 1, 2019, India amended its FDI policy relating to e-commerce platforms that provides clarity and strengthens the regulatory framework governing FDI in the e-commerce marketplace. Such policies and favourable regulations are projected to drive the e-commerce market, thereby, the e-commerce packaging market. 

The Global E-Commerce Packaging Market Segmentation:

By Material Type

  • Corrugated Boxes
  • Paper
  • Plastic
  • Other Materials

By End-Use Industry

  • Fashion and Apparel
  • Consumer Electronics
  • Personal Care Products
  • Food & Beverages
  • Others

By Region

  • Europe
  • North America
  • Asia Pacific
  • Middle East & Africa
  • Latin America

The unique insights provided by this report also include the following:

  • In-Depth Value Chain Analysis
  • Market Opportunity Mapping
  • Sector Snapshot
  • Key Players Positioning Matrix
  • Regulatory Scenario
  • Strategies Adopted-Benchmarking Heat Map
  • Market Trends
  • Covid-19 Impact Analysis
  • Product Comparison
  • Pre & Post Covid 19 Impact on E-Commerce Packaging Market
  • Competitive Landscape

Based on material type, the corrugated material type accounted for the largest share in the e-commerce packaging market owing to the benefits offered by the corrugated boxes packaging

Based on material type, the e-commerce packaging market is segmented as corrugated boxes, paper, plastic, and other materials. Among these, the corrugated material type accounted for the largest share in the market and is expected to witness similar trends in the forecast years. This high share is primarily due to the benefits offered by the corrugated boxes packaging. Corrugated packaging facilitates e-commerce retailers with customization options making packaging extremely valuable and versatile for perfectly shipping the products. Corrugated box packaging also helps them in enhancing their customer satisfaction by providing them with a pleasant unboxing experience. In addition, this packaging is eco-friendly and cost-effective making it a perfect sustainable packaging solution. All these benefits offered by corrugated boxes are surging its market demand.

Based on the end-use industry, the consumer electronics segment dominated the e-commerce packaging market in the year 2020 due to the rising demand for smartphones across the globe

Based on the end-use industry, the e-commerce packaging industry is fragmented as fashion and apparel, food & beverages, consumer electronics, personal care products, and others. Among these, the consumer electronics segment dominated the e-commerce packaging market in the year 2020. The dominant share is mainly attributed to the rising demand for smartphones across the globe owing to the increasing digitization and technological advancements activities. In addition, e-commerce platforms have now gained consumers’ confidence in e-commerce platforms regarding aftersales support and quality deliverables. This has encouraged consumers to make multiple orders online and eventually boosting the e-commerce packaging market demand.

Based on regions, the Asia-Pacific is the fastest-growing region in the e-commerce packaging industry across the globe with rising consumer disposable income in various developing economies in the region.

Based on region, the e-commerce packaging market is segmented as Europe, North America, Asia Pacific, Middle East & Africa, and Latin America. Among these, the Asia-Pacific region is the fastest-growing in the e-commerce packaging industry across the globe. The growth in the region is mainly associated with rising consumer disposable income in various developing economies including South Korea, India, China, Indonesia among many others. Additionally, favorable investment by key market players is also expected to surge the market demand in the region. For instance, in April 2018, Amazon, made an addition of five fulfilment centers in major Indian cities including Bangalore, Mumbai, Gurgaon, Vijaywada, and Kolkata to hold its position being the biggest warehousing space providing company in India. Such actions are immensely supporting the e-commerce packaging industry growth in the region.

The report also provides in-depth analysis of e-commerce packaging market dynamics such as drivers, restraints opportunities and challenges


  • Rising popularity of online shopping market
  • Increasing demand of packaged food
  • Rapid growth in electronic sector
  • Increase in disposable income of developing countries


  • Risk of e-commerce frauds
  • Fluctuating prices of key raw materials


  • Growing demand for protective and sustainable packaging
  • Rapid adoption of consumer protection and cross-border policies

Note: Challenges along with an in-depth market dynamics analysis is mentioned in the report. .

COVID-19 impact on the e-commerce packaging market analysis

The Covid-19 pandemic has majorly impacted the e-commerce packaging market across the globe. The pandemic has resulted in a dramatic loss of human life and presented an unprecedented challenge across all industry verticals. The outbreak also led to numerous employment losses and shifted consumers’ focus on essential goods which negatively impacted the retail e-commerce packaging industry.  In addition, owing to disrupted supply chains due to the lockdowns implemented by several countries, manufacturers faced several challenges, such as obtaining key raw materials needed for the production, deliver end products to the market, and attracting workers from quarantines. However, in the post-lockdown phase, the market is rapidly returning to normalcy, witnessing the steadily increasing market demand.

The report also provides an in-depth analysis of key trends in e-commerce packaging market

  • Rising environmental concern has resulted in increasing the demand for sustainable packaging solutions among the manufacturers, customers, and value chain across the globe. Owing to this, several e-commerce platforms have now shifted towards paper-based packaging solutions and are focused to develop sustainable packaging solutions to reduce plastic wastes and move towards paper-based packaging.
  • E-commerce enterprises are integrating with secured payment platforms such as Google Pay, Apple Pay, Amazon Pay, and PayPal to provide customers with efficient and secure online payment options. This has resulted in increasing customer trust in digital commerce platforms, thereby positively impacting the e-commerce packaging market growth.

The report also provides an in-depth analysis of recent news developments and investments

  • In July 2021, Flipkart, a leading e-commerce platform, announced that the company has eliminated single-use plastic packaging from its supply chain across its 70 fulfilment centers in India. This has introduced the most scalable sustainable packaging alternatives and helped the company deliver its commitment to moving plastic-free packaging by 2021.
  • In May, 2020, Cascades, a leader in eco‑friendly packaging, recycling, and hygiene solutions, announced the launch of a new product line that is specifically designed for an e‑commerce platform. This new product line is expected to offer a comprehensive range of sustainable, creative, and customized packaging solutions for companies selling their products online.

Company Profiles and Competitive Intelligence

The key players operating in the e-commerce packaging industry are:

  • International Paper Company
  • DS Smith PLC
  • Mondi Packaging
  • Sealed Air
  • Spartan PaperBoxes
  • The Box Co-Op
  • Nippon Paper Industries Co. Ltd
  • Smurfit Kappa Group
  • Packaging Corporation of America
  • Rengo Co. Ltd
  • Orora Packaging Australia Pty Ltd
  • Klabin S.A.
  • Georgia-Pacific LLC.
  • Amcor
  • Ball
  • Crown Holdings
  • Owens-Illinois
  • Reynolds Group
  • Stora Enso
  • WestRock
  • Bemis
  • Berry Plastics
  • Coveris
  • DS Smith
  • Graphic Packaging
  • Packaging Corporation of America
  • Rexam
  • RPC Group
  • Silgan

Frequently Asked Questions (FAQs)

The Global E-Commerce Packaging Market was valued at USD 40.5 Bn in 2020 and is anticipated to reach USD 122.3 Bn by 2027.
The E-Commerce Packaging Market is estimated to grow at a compound annual growth rate (CAGR) of 17.1% during forecast period.
The Asia-Pacific is expected to be the fastest growing region during the forecast period.
A few key players include, but not limited to: International Paper Company, Mondi Packaging, DS Smith PLC, Sealed Air, The Box Co-Op, Nippon Paper Industries Co. Ltd, and Spartan PaperBoxes among others.
Yes, the report contains detailed COVID-19 analysis for E-Commerce Packaging Market.
Author Credentials

Priyanka has been writing chemicals & material market research reports for the last 12 years. A post-graduate, her specialization is in the chemicals sector. Preparing end-to-end reports covering minute details for market insights, competitive intelligence and trend analysis in the CMFE sector.

  1. Introduction
    1. Product Outline
    2. E-Commerce Packaging Overview
    3. Different Types of E-Commerce Packaging 
    4. Analysis Of E-Commerce Packaging Ecosystem
    5. Supply Chain Analysis
    6. Covid -19 Impact
    7. Market Dynamics
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Threats
    8. Technology Overview
  2. Technology and Regulatory Landscape for E-Commerce Packaging    
    1. Regulations and Standards
  3. E-Commerce Packaging Market Pricing Analysis
    1. Prices of E-Commerce Packaging   
  4. E-Commerce Packaging Market by Material Type
    1. Corrugated Boxes
    2. Plastic
    3. Paper
    4. Other Materials
  5. E-Commerce Packaging Market by End-Use Industry
    1. Fashion and Apparel
    2. Food & Beverages
    3. Consumer Electronics
    4. Personal Care Products
    5. Others
  6. Regional Analysis
    1. North America
      1. US
      2. Canada
      3. Mexico
    2. Europe
      1. Germany
      2. UK
      3. France
      4. Norway
      5. Italy
      6. Spain
      7. Netherlands
      8. Rest Of Europe
    3. Asia Pacific
      1. China
      2. India
      3. Japan
      4. Australia
      5. New Zealand
      6. Rest Of Asia Pacific
    4. Middle East and Africa
    5. South America
  7. Key Strategic Insights
    1. New Raw Material Sources
    2. New End-Use Industry
    3. Emerging Technologies
    4. Opportunity mapping
    5. Critical Success Factors
    6. Environmental Impact and sustainability issues
    7. Consumer preferences
  8. Key Market Trends / Recent Developments
  9. Competitive Scenario
    1. Competitive Strategies of Key Players
      1. Mergers and Acquisitions
      2. Investments
      3. Joint Ventures
      4. New Product launches
    2. Strength of product portfolio
    3. Ranking of Key Players
    4. Presence of players by Geographies
  10. Key Global Players
    1. International Paper Company
    2. DS Smith PLC
    3. Mondi Packaging
    4. Sealed Air
    5. Spartan PaperBoxes
    6. The Box Co-Op
    7. Nippon Paper Industries Co. Ltd
    8. Smurfit Kappa Group
    9. Packaging Corporation of America
    10. Rengo Co. Ltd
    11. Orora Packaging Australia Pty Ltd
    12. Klabin S.A.
    13. Georgia-Pacific LLC.
    14. Amcor
    15. Ball

Research Methodology

Choose License

License Type
Ask for Customization

Actionable and high-quality Premium Insights by ResearchCMFE

  • Customer Insights (Customer Expectations & Market Unmet Needs)
  • Market Opportunity Mapping (Market Sizing, Forecast and Trend Analysis)
  • Competitive Intelligence for Key Companies
  • Market Entry Strategy (Raw Material, Feedstock Trends, M&A, Channel Structure, Supply Chain Analysis)
  • Product Mix and Pricing (Pricing Strategy, Average Pricing, New Technologies, Products/Services Comparison)
  • Segmentation Analysis (Value Chain Analysis, Industry Structure)
  • Neural Network Diagram for Depicting Connected Market Ecosystem.
  • Market Attractiveness Framework
  • Demand Supply Scenario
  • Patent Landscape / Innovation Hotspots/ Technology Landscape
  • Impact of Circular Economy or Digital Transformation Trends
  • Region Specific Reports / Country Specific Reports for Specific Topics
  • As Per Customer Need Section Wise Reports
  • Pre and Post-Sales Service and Support
Ask for Customization

Why Choose ResearchCMFE?

  • Monthly market updates for 6 months
  • Online access of reports
  • Options to buy sections of report
  • Critically analysed research on Quadrant Positioning of your company.
  • Syndicated report along with a supplementary report with objective-based study
  • Get profiled in the reports.Expanding your visibility across our network of readers and viewers
  • We provide local market data in local language on request
  • A complementary co-branded white paper
  • Flat consulting fee based exclusive studies. Consult at the price of syndicate
  • Access to expert team for free transaction advisory service.
Speak to Analyst

Choose License

License Type
Ask for Customization