Global Automotive Wrap Films Market (Wrap films, Windows films, and Paint protection films); by Vehicle Type (Commercial vehicles, Passenger cars, and Heavy commercial vehicles); by Application (Safety purpose and Advertisement purpose); and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa); - Global Forecasts 2021 to 2027

Date: Oct 2021 Report Id: 125 Category: Coating , Adhesives, Sealants and Elastomers Report Format: pdf-img excel-img ppt-img word-img

The Global Automotive Wrap Films Market was valued at USD 4.3 Bn in 2020 and is expected to reach USD 19.5 Bn by 2027, with a growing CAGR of 24.1% during the forecast period.

The Global Automotive Wrap Films Market Definition:

Automotive Wrap Films are removable, long-term, dual-cast films that are applied on the top the actual paint of the automobile. The primary functions provided by these films are enhancing the appearance of the automobile and safeguarding its original paint from rust and dust. A wrap film's average shelf life in automotive is projected to be nearly five years which makes it a cost-efficient option for safety and advertisement purposes.

Automotive Wrap Films Market

The Global Automotive Wrap Films Market Dynamics:

The automotive wrap films market is majorly experiencing traction owing to the rapidly growing sign & graphics market along with rising demand for mobile advertising. Digitally printed mobile billboards have gained popularity in the automotive sector particularly in Europe and North American region, boosting market growth. In addition, changing of consumer lifestyle combined with rising demand for personalization of cars are also the prominent factors influencing the market growth. Automotive films wrap provide consumers with the option to alter the actual colour of the vehicle with different coloured wraps according to their choice, thus surging the product demand. Further, rising disposable income levels and improving standards of living, especially in developing economies such as India and China are also playing a crucial role in driving the automotive wrap films market.

Moreover, the increasing number of automotive across the globe has also led to the rise in the demand for wrap films. According to the data released by OICA (Organisation Internationale des Constructeurs d'Automobiles), in 2020, a total of 77.62 million vehicles were produced across the globe. Wrap films have a wide application in most demanding parts of vehicles such as door handle cavities, hoods, side mirrors, door edges, front bumpers, rear fender panels, and rocker panels. These films help in protecting the vehicles from stains, scratches, or other elements. Owing to such wide application, growth in the production of the automotive is expected to positively drive the automotive wrap films market. 

The Global Automotive Wrap Films Market Segmentation:

By Film Type

  • Wrap films
  • Windows films
  • Paint protection films

By Vehicle Type

  • Commercial vehicles
  • Passenger cars
  • Heavy commercial vehicles

By Application

  • Safety purpose
  • Advertisement purpose

By Region

  • North America
  • Asia-Pacific
  • Latin America
  • Middle East and Africa
  • Europe

The unique insights provided by this report also include the following:

  • In-Depth Value Chain Analysis
  • Market Opportunity Mapping
  • Sector Snapshot
  • Key Players Positioning Matrix
  • Regulatory Scenario
  • Strategies Adopted-Benchmarking Heat Map
  • Market Trends
  • Covid-19 Impact Analysis
  • Product Comparison
  • Pre & Post Covid 19 Impact On Automotive Wrap Films Market
  • Competitive Landscape

Based on film type, the wrap film type held the largest share in the automotive wrap films industry in the year 2020 due to several benefits offered by the wrap film type in the automotive sector

Based on the film type, the automotive wrap films market is divided into wrap films, windows films, and paint protection films. Among these, the wrap film type held the largest share in the automotive wrap films industry in the year 2020. The application of wrap films on windows facilitates rejecting up to 60% of the solar energy. This helps in maintaining the internal temperature of the vehicle by preventing excessive heat generation. Moreover, these films help in holding the fragments of glass, thus reducing the chances of potential injury during an accident. In addition, these films increase privacy and reduce glare, thereby providing a more comfortable and safer ride. Further, wrap films are durable, maintenance-free, tough, and resist yellowing. Owing to these benefits, the wrap film type has a high demand in the automotive wrap films market. 

Based on vehicle type, the passenger car segment is expected to be the fastest-growing segment in the automotive wrap films market due to the increasing trend for applying colourful graphics in personal cars, vans, and SUVs 

Based on vehicle type, the market is fragmented into commercial vehicles, passenger cars, and heavy commercial vehicles. Among these, passenger cars segments are projected to be the fastest-growing segment in the Automotive Wrap Films market. This growth is majorly attributed to the growing demand for passenger vehicles owing to the budget–price compatibility offered by these vehicles. Additionally, the increasing trend for applying colourful graphics in personal cars, vans, and SUVs is another major factor driving the market growth. Moreover, rising awareness among drivers to earn extra money through advertisements is expected to further elevate the product demand in passenger vehicles during the forecast period.

Based on region, North America dominated the automotive wrap films market across the globe owing to the growing popularity of colour wraps in the region 

Based on region, the automotive wrap films industry is segmented as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Among these, North America dominated the automotive wrap films market across the globe and is expected to hold a similar position in the coming years. The growing popularity for colour wraps, such as matte orange and matte black in the region, is anticipated to propel the product demand for the automotive films industry during the forecast period. Along with this, early modernization along with a high adoption rate of new technologies in North America has resulted in rising demand for the personalization of cars which is leading to the growth of the automotive wrap films industry. Moreover, the presence of key market players in the region such as Netflix Company, 3M Company, MADICO Inc, AVERY Dennison Corporation, PRESTIGE FILM TECHNOLOGIES, KAY PREMIUM MARKING FILMS Ltd, and EASTMAN CHEMICAL COMPANY among others are also prominently driving the automotive wrap films market growth in this region. 

The report also provides an in-depth analysis of Automotive Wrap Films market dynamics such as drivers, restraints opportunities, and challenges


  • Rapidly growing sign & graphics market
  • Rising demand for mobile advertising
  • Increasing demand for personalised cars
  • Increasing number of the new and used automotive


  • Technical complexity associated with the installation
  • Availability of right temperature


  • Technological advancements in the product

Note: Challenges along with in-depth market dynamics analysis is mentioned in the report.

COVID-19 impact on the automotive wrap films market analysis

The Covid-19 pandemic outbreak has severely influenced the automotive wrap films market on a global level. The outbreak has resulted in severe economic loss in major economies including the U.S., China, Italy, and India among many others. The pandemic resulted in shifting people’s focus on essential goods and has brought a slump in new vehicle sales. According to OICA (Organisation Internationale des Constructeurs d'Automobiles), in 2020, automotive production took a major hit by the COVID-19 crisis with a 16% drop in automotive production across the globe. Production shutdowns and quarantine measures have majorly impacted automotive sectors. In addition, the closure of assembly plants in the U.S., disruption in parts exports from China, and a large-scale manufacturing interruption in Europe have negatively impacted the automotive sector. Any changes in the demand and supply of the automotive sector directly affect the growth of the automotive wrap films industry. As a result, the COVID-19 pandemic has had a swift and severe impact on the automotive wrap films industry across the globe.

The report also provides an in-depth analysis of key trends in automotive wrap films market

  • Growing acceptance of solid colour films and rising demand for the textured finish in automotive majorly in the North America and Europe region is anticipated to drive the market. For instance, 3M™ Wrap Film Series 1080 provides the customer with over 100 colours combinations of shades and finishes wrap films to create truly unique and innovative designs. This rising demand from customers is projected to have a positive impact on the automotive wrap films market.
  • An increase in car racing events has resulted in greater product demand owing to the rising need for customization and safeguarding the vehicle's original paint.  This is leading to a surge in the demand for the automotive wrap films industry.

The report also provides in-depth analysis of recent news developments and investments of the market

  • In June 2021, 3M, an American multinational conglomerate corporation has launched Print Wrap Film IJ280​ along with 3M Gloss Wrap Overlaminate 8428G. The company has designed and introduced its new overlaminate and print wrap film for faster installation and to enhance performance, particularly in commercial vehicles.
  • In October 2020, Arlon Graphics LLC, a cast vinyl manufacturing company announced the launch of the SLX+ featuring FLITE Technology®. SLX+ is a new addition to the company’s cast wrap portfolio that consists of an optimal initial tack with quick flow features that is designed for better anchoring of panels.

Company Profiles and Competitive Intelligence

The key players operating in the automotive wrap films industry are:

  • 3M Company
  • Ads Window Films Limited
  • Arlon Graphics LLC
  • Eastman Chemical Company
  • Avery Dennison Corporation
  • Foliatec Bohm Gmbh & Co. Vertriebs Kg
  • Garware Polyester Limited
  • Hexis S.A.
  • Kay Premium Marking Films Ltd
  • Madico, Inc.
  • Nexfil Co, Ltd.
  • Prestige Film Technologies
  • AXEVINYL Industrial Co.,Ltd
  • Vvivid Vinyl
  • JMR Graphics, Inc.
  • Ritrama S.p.A.
  • Orafol Group
  • Guangzhou Carbins Film
  • Magna International Inc.
  • ZF North America Inc.
  • Denso International America Inc.
  • Continental Automotive Systems U.S. Inc.
  • Lear Corp.
  • Robert Bosch
  • Flex-N-Gate Corp.
  • Aisin World Corp. of America
  • Adient
  • American Axle & Manufacturing Holdings Inc.
  • Other notable palyers

Frequently Asked Questions (FAQs)

The Global Automotive Wrap Films Market was valued at USD 4.3 Bn in 2020 and is anticipated to reach USD 19.5 Bn by 2027.
The Automotive Wrap Films Market is estimated to grow at a compound annual growth rate (CAGR) of 24.1% during forecast period.
The North America regional segment has dominated the Automotive Wrap Films Market.
A few key players include, but not limited to 3M Company, Garware Polyester Limited, Hexis S.A., Kay Premium Marking Films Ltd, Madico, Inc. and Nexfil Co, Ltd. Among others.
Yes, the report contains detailed COVID-19 analysis for Automotive Wrap Films Market.
Author Credentials

Priyanka has been writing chemicals & material market research reports for the last 12 years. A post-graduate, her specialization is in the chemicals sector. Preparing end-to-end reports covering minute details for market insights, competitive intelligence and trend analysis in the CMFE sector.

  1. Introduction
    1. Product Outline
    2. Automotive Wraps Film Market Overview
    3. Different Types Of Automotive Wraps Film Market 
    4. Analysis Of Automotive Wraps Film Market Ecosystem
    5. Supply Chain Analysis
    6. Covid -19 Impact
    7. Market Dynamics
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Threats
    8. Technology Overview
  2. Technology and Regulatory Landscape for Automotive Wraps Film Market    
    1. Regulations and Standards
  3. Automotive Wraps Film Market Pricing Analysis
    1. Prices of Automotive Wraps Film Market   
  4. Automotive Wraps Film Market by Film Type
    1. Wrap films
    2. Windows films
    3. Paint protection films
  5. Automotive Wraps Film Market by Vehicle Type
    1. Commercial vehicles
    2. Passenger cars
    3. Heavy commercial vehicles
  6. Automotive Wraps Film Market by Application
    1. Safety purpose
    2. Advertisement purpose
  7. Regional Analysis
    1. North America
      1. US
      2. Canada
      3. Mexico
    2. Europe
      1. Germany
      2. UK
      3. France
      4. Norway
      5. Italy
      6. Spain
      7. Netherlands
      8. Rest Of Europe
    3. Asia Pacific
      1. China
      2. India
      3. Japan
      4. Australia
      5. New Zealand
      6. Rest Of Asia Pacific
    4. Middle East and Africa
    5. South America
  8. Key Strategic Insights
    1. New Raw Material Sources
    2. New Applications
    3. Emerging Technologies
    4. Opportunity mapping
    5. Critical Success Factors
    6. Environmental Impact and sustainability issues
    7. Consumer preferences
  9. Key Market Trends / Recent Developments
  10. Competitive Scenario
    1. Competitive Strategies of Key Players
      1. Mergers and Acquisitions
      2. Investments
      3. Joint Ventures
      4. New Product launches
    2. Strength of product portfolio
    3. Ranking of Key Players
    4. Presence of players by Geographies
  11. Key Global Players
    1. 3M Company
    2. Ads Window Films Limited
    3. Arlon Graphics LLC
    4. Avery Dennison Corporation
    5. Eastman Chemical Company
    6. Foliatec Bohm Gmbh & Co. Vertriebs Kg
    7. Garware Polyester Limited
    8. Hexis S.A.
    9. Kay Premium Marking Films Ltd
    10. Madico, Inc.
    11. Nexfil Co, Ltd.
    12. Prestige Film Technologies
    13. AXEVINYL Industrial Co.,Ltd
    14. Vvivid Vinyl
    15. JMR Graphics, Inc.

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