Sports Nutrition Market By End User (Athletes, Bodybuilders, Recreational Users, Lifestyle Users) By Type (Protein Powder, Iso Drink Powder, Creatine, BCAA, Supplement Powders, RTD Protein Drinks, Sports Drinks, Carbohydrate Drinks, Protein Bars, Energy Bars), By Distribution Channel (Large Retail & Mass Merchandisers, Small Retail, Drug & Specialty Stores, Fitness Institutions, Online) By Region (North America, Europe, Asia Pacific, Latin America, MEA), - Global Forecasts 2021 to 2027

Date: Jan 2021 Report Id: 27 Category: Nutraceuticals Report Format: pdf-img excel-img ppt-img word-img

Sports Nutrition Market Report Overview:

The Sports Nutrition Market is projected to grow at a CAGR of 10.2% to reach USD 47.92 billion by 2027 from USD 24.25 billion in 2020. The growing importance of leading an active and healthy life along with a growing proliferation of gym and fitness centers is positively impacting the adoption of sports nutrition products. Increasing health awareness amongst consumers for reducing calorie intake on account of the rising prevalence rate of several lifestyle diseases such as cardiovascular problems, high cholesterol, and obesity along with consumers’ willingness to pay more for nutritious health products has also contributed to the growth of this market. Consumers are actively indulging in fitness sports or fitness activities for maintaining physical fitness and at the same time consuming nutritious health products thereby driving growth in the sports nutrition market. There is increased demand for protein bars, dietary supplements, and energy drinks, particularly among athletes and bodybuilders.

Sports Nutrition Market

The research report analyses the ecosystem of Sports Nutrition and categorizes the Sports Nutrition Market to forecast the revenues and analyse the trends in each of the following below mentioned market segments.

By End User,

  • Athletes
  • Bodybuilders
  • Recreational Users
  • Lifestyle Users

By Type

  • Protein Powder
  • Iso Drink Powder
  • Creatine
  • BCAA
  • Supplement Powder
  • RTD Protein Drinks
  • Sports Drinks
  • Carbohydrate Drinks
  • Protein Bars
  • Energy Bars

By Distribution Channel

  • Large Retail & Mass Merchandisers
  • Small Retail
  • Drug & Specialty Stores
  • Fitness Institutions
  • Online

By Region

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Norway
    • Italy
    • Spain
    • Netherlands
    • Rest Of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • New Zealand
    • Rest Of Asia Pacific
  • South America
  • ROW

The unique insights provided by sports nutrition market report also includes the following:

  1. In-depth value chain analysis
  2. Opportunity mapping
  3. Sector snapshot
  4. Technology landscape
  5. Regulatory scenario
  6. Patent trends
  7. Market trends
  8. Covid-19 impact analysis
  9. Raw material supply analysis
  10. Pricing trends
  11. Sustainability trends and environmental concerns
  12. Critical Success Factors
  13. Competitive Landscape
  14. Customer preferences

In terms of product type supplement powder segment is estimated to be the largest segment during the forecast period

In terms of application, the global Sports Nutrition market can be segregated into Protein Powder, Iso Drink Powder, Creatine, BCAA, Supplement Powders, RTD Protein Drinks, Sports Drinks, Carbohydrate Drinks, Protein Bars, and Energy Bars. The Supplement Powders Segment of the Sports Nutrition market is projected to be the largest, on account of increasing consumer awareness about health and fitness and growing demand for various types of sports supplements products in the market. A growing number of gyms and fitness centers has also helped this segment favorably. This segment has also witnessed a large number of product launches.

By Distribution Channel, the Small Retail, Drug & Specialty Stores, are expected to be the biggest segment of the sports nutrition market

By distribution channel, Small Retail, Drug & Specialty Stores are expected to lead the market in 2019. This due to the current large established base of these stores. Moreover, established retail is also preferred by consumers as they also offer some personalized consulting prior to the purchase of a supplement.  Online channels are also fast gaining popularity and therefore emerging as a fastest-growing segment of the Sports Nutrition market.

Asia-Pacific is expected to be the fastest-growing segment in the forecast period

The Asia Pacific accounted for the largest share of the Sports Nutrition market. The region is also projected to witness a higher product demand in the coming years on account of increasing population, rising incidence of other lifestyle-related diseases,   shifting consumer preferences, and changing lifestyle habits. Rising disposable income coupled with health consciousness and growing consumer awareness for improving health and fitness in major Asia- Pacific countries such as Japan, China, India, Malaysia, Singapore, South Korea, and Indonesia has contributed to the growing market of Sports Nutrition in this region. Improving digital infrastructure has also led to growth in online sales of sports nutrition products in the Asia Pacific market.

Snapshot of Drivers, Restraints, Opportunities, and Challenges of Sports Nutrition Market


  • The growing trend of health consciousness amongst consumers
  • Increase in the number of gyms and fitness centers
  • The emergence of e-commerce


  • Competition from other traditional health products
  • Availability of cheap counterfeit products


  • New production technologies


  • Consumer concerns regarding side effects of certain Sports Nutrition after its prolonged usage or in large quantities

Recent Developments

  • In July, 2021, Huel Ltd has announced to add a new protein range ‘Huel Complete Protein’ in its nutritionally complete food range. This new range consists products containing of 100% nutrition-filled plant-based protein powder that is suitable for snacking.
  • In December 2020, MYOS Corporation, an advanced nutrition company based in U.S. has announced its strategic partnership with Science Biotech. This partnership will enable the company to distribute its Fortetropin product in the New Zealand and Australian markets. This is a nutritional product which is developed to improve recovery from injury and accelerate muscle mass gains. 

Company Profiles and Competitive Intelligence Covered in Sports Nutrition Market Report are:

  1. Ultimate Nutrition Inc.
  2. Abbott Nutrition, Inc.
  3. Glanbia Plc.
  4. Reckitt Benckiser Group Plc.
  5. Yakult Honsha Co., Ltd.
  6. Post Holdings, Inc.
  7. GNC Holdings
  8. Clif Bar & Company
  9. Otsuka Pharmaceutical Co., Ltd.
  10. Hormel Foods Corporation
  11. Stokely-Van Comp, Inc.
  12. MusclePharm.
  13. AirStrip Technologies
  14. Science in Sport
  15. The Hut Group
  16. Cardiff Sports Nutrition Ltd
  17. PowerBar

Frequently Asked Questions (FAQs)

The Global Sports Nutrition Market was estimated at USD 24.25 billion in 2020, and it is projected to reach a value of USD 47.92 billion by 2027
The Global Sports Nutrition Industry is estimated to grow at a compound annual growth rate (CAGR) of 10.2% during 2017-2027.
The Asia-Pacific region has dominated the Global Sports Nutrition Market and is expected to hold the same position during the forecast period.
A few key players in the Global Sports Nutrition Market includes Ultimate Nutrition Inc., Glanbia Plc., Abbott Nutrition, Inc., Reckitt Benckiser Group Plc., Post Holdings, Inc., Yakult Honsha Co., Ltd., GNC Holdings, Otsuka Pharmaceutical Co., Ltd., Clif Bar & Company and Hormel Foods Corporation among others.
Author Credentials

Priyanka has been writing chemicals & material market research reports for the last 12 years. A post-graduate, her specialization is in the chemicals sector. Preparing end-to-end reports covering minute details for market insights, competitive intelligence and trend analysis in the CMFE sector.

    1. Product Outline
    2. What is Sports Nutrition
    3. Overview of Sweeteners
    4. Analysis of Sports Nutrition Ecosystem / Value Chain
    5. Supply Chain Analysis
    6. Covid -19 Impact
    7. Market Dynamics
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Threats
    8. Technology Overview
    9. Patent Analysis
  2. Regulatory Landscape for Sports Nutrition
    1. Regulations and Standards
    2. Health Claim Approvals
  3. Sports Nutrition Pricing Analysis
    1. Prices of Sports Nutrition products
  4. Sports Nutrition Market byType
    1. Protein Powder
    2. Iso Drink Powder
    3. Creatine
    4. BCAA
    5. Supplement Powders
    6. RTD Protein Drinks
    7. Sports Drinks
    8. Carbohydrate Drinks
    9. Protein Bars
    10. Energy Bars
  5.  Sports Nutrition Market by End User
    1. Athletes
    2. Bodybuilders
    3. Recreational Users
    4. Lifestyle Users
    5. Others
  6. Sports Nutrition Market by Distribution Channel
    1. Large Retail & Mass Merchandisers
    2. Small Retail, Drug & Specialty Stores
    3. Fitness Institutions
    4. Online
  7. Regional Analysis
    1. North America
      1. US
      2. Canada
      3. Mexico
    2. Europe
      1. Germany
      2. UK
      3. France
      4. Norway
      5. Italy
      6. Spain
      7. Netherlands
      8. Rest Of Europe
    3. Asia Pacific
      1. China
      2. India
      3. Japan
      4. Australia
      5. New Zealand
      6. Rest Of Asia Pacific
    4. Middle East and Africa
    5. South America
  8. Key Strategic Insights
    1. New Raw Material Sources
    2. New Applications
    3. Emerging Technologies
    4. Opportunity mapping
    5. Critical Success Factors
    6. Environmental Impact and sustainability issues
    7. Consumer preferences in Food Products
  9. Key Market Trends / Recent Developments
  10. Competitive Scenario
    1. Competitive Strategies of Key Players
      1. Mergers and Acquisitions
      2. Investments
      3. Joint Ventures
      4. New Product launches
    2. Strength of product portfolio
    3. Ranking of Key Players
    4. Presence of players by Geographies
  1. Ultimate Nutrition Inc.
  2. Abbott Nutrition, Inc.
  3. Glanbia Plc.
  4. Reckitt Benckiser Group Plc.
  5. Yakult Honsha Co., Ltd.
  6. Post Holdings, Inc.
  7. GNC Holdings
  8. Clif Bar & Company
  9. Otsuka Pharmaceutical Co., Ltd.
  10. Hormel Foods Corporation
  11. Stokely-Van Comp, Inc.
  12. MusclePharm.
  13. AirStrip Technologies
  14. Science in Sport
  15. The Hut Group
  16. Cardiff Sports Nutrition Ltd
  17. PowerBar

Research Methodology

Choose License

License Type
Ask for Customization

Actionable and high-quality Premium Insights by ResearchCMFE

  • Customer Insights (Customer Expectations & Market Unmet Needs)
  • Market Opportunity Mapping (Market Sizing, Forecast and Trend Analysis)
  • Competitive Intelligence for Key Companies
  • Market Entry Strategy (Raw Material, Feedstock Trends, M&A, Channel Structure, Supply Chain Analysis)
  • Product Mix and Pricing (Pricing Strategy, Average Pricing, New Technologies, Products/Services Comparison)
  • Segmentation Analysis (Value Chain Analysis, Industry Structure)
  • Neural Network Diagram for Depicting Connected Market Ecosystem.
  • Market Attractiveness Framework
  • Demand Supply Scenario
  • Patent Landscape / Innovation Hotspots/ Technology Landscape
  • Impact of Circular Economy or Digital Transformation Trends
  • Region Specific Reports / Country Specific Reports for Specific Topics
  • As Per Customer Need Section Wise Reports
  • Pre and Post-Sales Service and Support
Ask for Customization

Why Choose ResearchCMFE?

  • Monthly market updates for 6 months
  • Online access of reports
  • Options to buy sections of report
  • Critically analysed research on Quadrant Positioning of your company.
  • Syndicated report along with a supplementary report with objective-based study
  • Get profiled in the reports.Expanding your visibility across our network of readers and viewers
  • We provide local market data in local language on request
  • A complementary co-branded white paper
  • Flat consulting fee based exclusive studies. Consult at the price of syndicate
  • Access to expert team for free transaction advisory service.
Speak to Analyst

Choose License

License Type
Ask for Customization