The Sports Nutrition Market is projected to grow at a CAGR of 10.2% to reach USD 47.92 billion by 2027 from USD 24.25 billion in 2020. The growing importance of leading an active and healthy life along with a growing proliferation of gym and fitness centers is positively impacting the adoption of sports nutrition products. Increasing health awareness amongst consumers for reducing calorie intake on account of the rising prevalence rate of several lifestyle diseases such as cardiovascular problems, high cholesterol, and obesity along with consumers’ willingness to pay more for nutritious health products has also contributed to the growth of this market. Consumers are actively indulging in fitness sports or fitness activities for maintaining physical fitness and at the same time consuming nutritious health products thereby driving growth in the sports nutrition market. There is increased demand for protein bars, dietary supplements, and energy drinks, particularly among athletes and bodybuilders.
The research report analyses the ecosystem of Sports Nutrition and categorizes the Sports Nutrition Market to forecast the revenues and analyse the trends in each of the following below mentioned market segments.
The unique insights provided by sports nutrition market report also includes the following:
In terms of product type supplement powder segment is estimated to be the largest segment during the forecast period
In terms of application, the global Sports Nutrition market can be segregated into Protein Powder, Iso Drink Powder, Creatine, BCAA, Supplement Powders, RTD Protein Drinks, Sports Drinks, Carbohydrate Drinks, Protein Bars, and Energy Bars. The Supplement Powders Segment of the Sports Nutrition market is projected to be the largest, on account of increasing consumer awareness about health and fitness and growing demand for various types of sports supplements products in the market. A growing number of gyms and fitness centers has also helped this segment favorably. This segment has also witnessed a large number of product launches.
By Distribution Channel, the Small Retail, Drug & Specialty Stores, are expected to be the biggest segment of the sports nutrition market
By distribution channel, Small Retail, Drug & Specialty Stores are expected to lead the market in 2019. This due to the current large established base of these stores. Moreover, established retail is also preferred by consumers as they also offer some personalized consulting prior to the purchase of a supplement. Online channels are also fast gaining popularity and therefore emerging as a fastest-growing segment of the Sports Nutrition market.
Asia-Pacific is expected to be the fastest-growing segment in the forecast period
The Asia Pacific accounted for the largest share of the Sports Nutrition market. The region is also projected to witness a higher product demand in the coming years on account of increasing population, rising incidence of other lifestyle-related diseases, shifting consumer preferences, and changing lifestyle habits. Rising disposable income coupled with health consciousness and growing consumer awareness for improving health and fitness in major Asia- Pacific countries such as Japan, China, India, Malaysia, Singapore, South Korea, and Indonesia has contributed to the growing market of Sports Nutrition in this region. Improving digital infrastructure has also led to growth in online sales of sports nutrition products in the Asia Pacific market.
Priyanka has been writing chemicals & material market research reports for the last 12 years. A post-graduate, her specialization is in the chemicals sector. Preparing end-to-end reports covering minute details for market insights, competitive intelligence and trend analysis in the CMFE sector.