Window Films Market By Type (UV Blocking Films, Decorative Films, Safety and Security Films, Privacy Films, Insulating Films, Antimicrobial Films, Switchable Smart Films, Others ) By Application (Automotive, Construction, Others) and by Region (North America, Europe, Asia Pacific, Latin America, MEA) - Global Trends and Forecasts 2016 to 2026

Date: Feb 2021 Report Id: 39 Category: Construction Materials Report Format: pdf-img excel-img ppt-img word-img

Window Films Market Report Overview:

The Window Films market is projected to grow at a CAGR of 7.1% to reach USD 5.0 billion by 2026 from 3.1 billion in 2019. The usage of Window Films is fast becoming indispensable in the building and construction industry and automotive industry. Growth of the construction industry in the residential and commercial sector, primarily in the Asia Pacific, in order to meet the demand for housing from a rapidly growing population and has also led to a favorable market for Window films. Also, new trends in the construction industry such as Energy Efficient Buildings, Smart Homes, Lean Construction, Building Information Modelling (BIM), Modular Construction, and Green Buildings have increased the role of window films in building and construction. However, the recent outbreak of Covid-19 has impacted the growth of commercial and office space construction thereby impacting the demand for window films.

Window Films Market

Company Profiles and Competitive Intelligence in Window Films Market Report are:

The key players operating in the market are:

  • 3M
  • Suntrol
  • Solar Gard
  • Johnson Window Films
  • LLumar
  • Omega Window Films
  • NU-VUE Window Films
  • Tintfit Window Films
  • Madico
  • Decorative Films LLC
  • Intelligent Glass
  • Smart Film International
  • Smart Tint
  • Rayno Window Film
  • ElectraTint
  • Scorpion Window Film
  • Dunmore
  • Solar Art
  • S&T Window Films LLC
  • XPEL
  • Keytouch Technology
  • APG Design Studio
  • Smartglass International
  • Other Notable Players

The research report analyses the ecosystem of Window Films and categorizes the Window Films Market to forecast the revenues and analyse the trends in each of the following below-mentioned market segments.

By Type

  • UV Blocking Films
  • Decorative Films
  • Safety and Security Films
  • Privacy Films
  • Insulating Films
  • Antimicrobial Films
  • Switchable Smart Films
  • Others

By Application

  • Residential Construction
  • Commercial Construction
  • Automotive
  • Others

By Region

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Norway
    • Italy
    • Spain
    • Netherlands
    • Rest Of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • New Zealand
    • Rest Of Asia Pacific
  • South America
  • ROW

In terms of the type of window films market, the switchable smart films segment is estimated to be the largest segment in terms of revenue during the forecast period

The Switchable smart films have a higher revenue share as compared to other types on account of their higher prices.  The UV blocking films are expected to account for the second-largest revenue share of the window films market.

The Switchable Smart window film market is expected to grow in U.S. and Europe in order to meet the growing need to reduce energy consumption due to implementations of certain mandates and regulations such as Leadership in Energy and Environmental Design (LEED) and the Nearly Zero-Energy Buildings.

The UV control films can be used to prevent discoloration of furnishings, furniture, etc. due to UV rays. The growing adoption of large-size windows has made the usage of UV control films inevitable in both Europe and North America.  The UV blocking window films can be manufactured from materials, such as polymer film (most commonly polyester), polyethylene terephthalate, (PET), scratch-resistant coating (usually acrylic coating) and metal/alloy layers

The antimicrobial film market is also expected to register the highest CAGR on account of growing cases of infectious diseases such as Covid -19 and increasing applications in healthcare facilities

 By Application, the residential construction application is expected to be the largest segment

The residential construction application segment dominated the Window Films market in terms of revenue in 2019. It is also the fastest-growing segment in terms of CAGR. The residential and commercial housing sector is increasingly adopting Window Films in order to meet energy efficiency norms and changing customer needs.  The residential segment is bigger and is growing at a higher CAGR as compared with a commercial segment on account of implementation of work from home due to the closure of offices. The slowdown in the construction industry impacted the UV Blocking films segment and Switchable Film segment on account of the Covid – 19 outbreak. However, the growth in these segments is expected to pick up with the gradual easing of lockdown conditions

The Asia Pacific is expected to be the fastest-growing segment in the forecast period

The Asia Pacific was the fastest-growing segment of the overall Window Films market. While Europe is expected to be the second-largest market. The North American region is also projected to witness a higher demand for Window Films in the coming years on account of the increasing adoption of Window Films in the automotive and construction industries. Increasing innovations and availability of window films coupled with the demand from end-user industries such as residential housing, commercial construction, and the healthcare industry is driving growth in these regions. The construction industry in the Asia Pacific region is also growing on account of rising urbanization, rising disposable income, and government initiatives, and residential and commercial construction projects. Key Window Films markets in Asia- Pacific include China, Japan, India, South Korea, Thailand, and Indonesia.  Key Window Films markets in Europe include UK, Germany, France, and Italy.

The report also provides an in-depth analysis of market dynamics such as drivers, restraints opportunities, and challenges


  • The rising number of cases of skin cancer
  • Growing focus on energy efficiency
  • The growing demand of Antimicrobial Films to prevent infectious diseases
  • Minimizing the impact caused by shattering of glass
  • Growing focus on aesthetics in construction
  • Ease of Installation and Long Life


  • The high cost of Certain Window Films like switchable smart films and antimicrobial films
  • Adherence to building codes and practices
  • Health Concerns Regarding  Antimicrobial Films


  • Retrofit Installations
  • Creative Alternative
  • Usage of switchable smart films in the smart homes market
  • Replacement of Conventional Window Curtains and Blinds

Covid-19 Impact on Window Films Market:

The Covid-19 had an overall negative impact on the overall window films market. Covid-19 impacted the construction activity in Europe and North America. This led to the decline in demand for Window Films in North America and Europe. However, the UV blocking and Switchable Films segment is expected to grow a modest CAGR till 2026 with the gradual recovery of the construction sector and easing of lockdown conditions. The Antimicrobial Films witnessed an increase in sales on account of growing demand from hospitals and healthcare facilities.

Switchable Smart Films and Antimicrobial Films

Trend Analysis:



Rising construction activities in developing nations across the globe such as China, India among others will augment the demand for window films during the forecast period.


Growing concerns regarding UV protection are likely to create opportunities for the market in the coming years.


New innovations in film development like the usage of Nanotechnology have helped in market growth. Window film nanotechnology can provide multiple layers of protection. A nanotechnology-based window film can shield the interiors from 3 different components of light: Visible Light, Infra-red, and Ultra Violet Rays.


The growing smart home market has worked in favor of the switchable smart film market. Companies such as ElectraTint are developing window films that are compatible with smart home systems such as Crestron, Lutron, Leviton, Savant, and Control4


Overview of Competition in Window Films Market:

  • UV blocking films market segment has more market participants as compared with Switchable Smart Films market segment and Antimicrobial Films market segment. Very few participants are present in more than one segment of the window films market.
  • Few companies such as Control are actively tapping the healthcare and security films segment
  • Suntrol provides customized window films while many other players sell standardized products
  • The majority of the market participants install window films at customer’s locations by their own technical team. Few players like ElectraTint and Omega Window Films also offer the option of DIY Installation to customers
  • In the switchable smart film market.  ElectraTint offers complete turnkey smart window film installation services. This includes installation of the film, along with electrical work and film trimming services
  • Companies such as Johnson Window Films are making premium Nanoceramic films. These films are non-fading and long-lasting as compared with conventional UV blocking films
  • The majority of players have a regional focus and very few have a global diversified presence. The companies with a global presence include 3M, Madico, Llumar. The companies with global diversified presence also have a good  distribution network
  • Almost all major players provide limited warranty and after-sales support services. Companies such as Llumar are also offering lifetime limited manufacturer’s warranty
  • Rayno Window Film claims to offer the thinnest switchable smart window film. This is a PDLC film that incorporates a sponge based structure
Author Credentials

Priyanka has been writing chemicals & material market research reports for the last 12 years. A post-graduate, her specialization is in the chemicals sector. Preparing end-to-end reports covering minute details for market insights, competitive intelligence and trend analysis in the CMFE sector.

    1. Product Outline
    2. What are window films
    3. Different types of window films
    4. Sector Snapshot : window films
    5. Window Films and its advantages
    6. Analysis of Window Films Ecosystem / Value Chain
    7. Supply Chain Analysis
    8. Covid -19 Impact
    9. Market Dynamics
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Threats
    10. Technology Overview
    11. Patent Analysis
  2. Technology and Regulatory Landscape for Window Films
    1. Regulations, Building Codes, Rules and Standards
  3. Raw Material Analysis
      1. Major types of material required to manufacture window films
  4. Window Films Market by Type
    1. UV Blocking Films
    2. Decorative Films
    3. Safety and Security Films
    4. Privacy Films
    5. Insulating Films
    6. Antimicrobial Films
    7. Switchable Smart Films
    8. Others
  5. Window Films Market by Application
    1. Residential Construction
    2. Commercial Construction
    3. Automotive
    4. Others
  6. Regional Analysis
    1. North America
      1. US
      2. Canada
      3. Mexico
    2. Europe
      1. Germany
      2. UK
      3. France
      4. Italy
      5. Spain
      6. Rest Of Europe
    3. Asia Pacific
      1. China
      2. India
      3. Japan
      4. Australia
      5. Rest Of Asia Pacific
    4. Middle East and Africa
    5. South America
  7. Key Strategic Insights
    1. New Raw Material Sources
    2. New Applications
    3. Emerging Technologies
    4. Opportunity mapping
    5. Critical Success Factors
    6. Environmental Impact and sustainability issues
    7. Consumer preferences
    8. Key Market Trends / Recent Developments
  8. Investment Scenario
    1. R&D investments
    2. New Projects Launches
    3. PE/VC Funding
    4. Expansion plans / Investment Plans of companies
    5. Investment Outlook
  9. Competitive Landscape
    1. Competitive Strategies of Key Players
      1. Mergers and Acquisitions
      2. Investments
      3. Joint Ventures
      4. New Product launches
    2. Strength of product portfolio
    3. Ranking of Key Players
    4. Presence of players by Geographies
    1. 3M
    2. Suntrol
    3. Solar Gard
    4. Johnson Window Films
    5. LLumar
    6. Omega Window Films
    7. NU-VUE Window Films
    8. Tintfit Window Films
    9. Madico
    10. Decorative Films LLC
    11. Intelligent Glass
    12. Smart Film International
    13. Smart Tint
    14. Rayno Window Film
    15. ElectraTint
    16. Scorpion Window Film
    17. Dunmore
    18. Solar Art
    19. S&T Window Films LLC
    20. XPEL
    21. Keytouch Technology
    22. APG Design Studio
    23. Smartglass International
    24. Other Notable Players

Research Methodology

Choose License

License Type
Ask for Customization

Actionable and high-quality Premium Insights by ResearchCMFE

  • Customer Insights (Customer Expectations & Market Unmet Needs)
  • Market Opportunity Mapping (Market Sizing, Forecast and Trend Analysis)
  • Competitive Intelligence for Key Companies
  • Market Entry Strategy (Raw Material, Feedstock Trends, M&A, Channel Structure, Supply Chain Analysis)
  • Product Mix and Pricing (Pricing Strategy, Average Pricing, New Technologies, Products/Services Comparison)
  • Segmentation Analysis (Value Chain Analysis, Industry Structure)
  • Neural Network Diagram for Depicting Connected Market Ecosystem.
  • Market Attractiveness Framework
  • Demand Supply Scenario
  • Patent Landscape / Innovation Hotspots/ Technology Landscape
  • Impact of Circular Economy or Digital Transformation Trends
  • Region Specific Reports / Country Specific Reports for Specific Topics
  • As Per Customer Need Section Wise Reports
  • Pre and Post-Sales Service and Support
Ask for Customization

Why Choose ResearchCMFE?

  • Monthly market updates for 6 months
  • Online access of reports
  • Options to buy sections of report
  • Critically analysed research on Quadrant Positioning of your company.
  • Syndicated report along with a supplementary report with objective-based study
  • Get profiled in the reports.Expanding your visibility across our network of readers and viewers
  • We provide local market data in local language on request
  • A complementary co-branded white paper
  • Flat consulting fee based exclusive studies. Consult at the price of syndicate
  • Access to expert team for free transaction advisory service.
Speak to Analyst

Choose License

License Type
Ask for Customization