Global Floral Gifting Market By Gift Type (Personal Gifting, Corporate Gifting), By Occasion (Weddings, Birthdays, Anniversaries, Corporate events, Funeral/Sympathy, Others), By Product By Type (Bouquets & Arrangements, Flower Baskets, and Others), By Delivery Type (On Demand Delivery, Scheduled Delivery), By Order Channel (Online, Offline), and By Purchase Option (One-Time Purchase, and Subscriptions): Opportunity Analysis and Industry Forecast, 2017–2027

Date : Mar 2021

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Report ID : 66

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Category : Agriculture

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Report Format:  PDF EXCEL PPT WORD

Floral Gifting Market Report Overview:

The Global Floral Gifting Market was estimated at USD 50.10 billion in the year 2020, and is expected to reach USD 76.22 billion by 2027. The market is growing with a CAGR of 6.1%, in the forecast period (2017-2027). channels.

Floral Gifting Market

With the rising technological advancement across the globe, the florist gifting companies are also switching to the online sales channel. As it helps in providing door service and provides various discounts. Most of the key companies are switching to the online channel either by their own website or are partnering with third-party providers. In addition, they can order the product via smartphone apps also, this further creates new revenue pockets for the company. FTD is focusing its efforts on technology, moving from on-premises data centers to Google Cloud Platform to enable continuous delivery of software and services. FTD decided to build a cloud-native architecture on Google Cloud Platform (GCP) to speed development for its new e-commerce sites.

The research report analyses the ecosystem of the floral gifting market and categorizes the floral gifting market to forecast the revenues and analyze the trends in each of the following below-mentioned market segments.

  • Market Size by Gift Types

    • Personal Gifting
    • Corporate Gifting
  • Market Size by occasion

    • Wedding
    • Birthdays
    • Anniversaries
    • Corporate events
    • Funeral /Sympathy
    • Others
  • Market Size by Product Type

    • Bouquets & Arrangements
    • Flower Baskets
    • Others (wreath, casket sprays, standing sprays flowers)
  • Market Size by Delivery Type

    • On Demand Delivery
    • Scheduled Delivery
  • Market Size by Order Channel

    • Online
      • Smartphone Apps
      • Floral Wired Services
      • By Platforms
    • Offline
      • Traditional in-store florists
      • Local Stores
      • Others
  • Market Size by Purchase Options

    • One-Time Purchase
    • Subscriptions
  • Market Size by Region

    • North America
      • U.S.
      • Canada
    • Europe
      • Germany
      • France
      • United Kingdom
      • Spain
      • Italy
      • Rest of Europe
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Rest of APAC
    • Latin America
      • Brazil
      • Mexico
      • Argentina
      • Rest of Latin America
    • Middle East & Africa
      • GCC
      • South Africa
      • Rest of MEA

By Gift Type, Personal Gifting is expected to witness a high growth rate during the forecast period

Based on product type, the floral gifting market has been segmented as personal gifting and corporate gifting market.  Personal gifts are a tradition for many special occasions, such as giving chocolates to someone on Valentine's Day. However, marketers of floral gifts have opportunities to reach new consumers and to promote their products for everyday occasions as well as holidays.

Marketers should also play up other benefits of floral giftings, such as convenience and the ability to be given to groups or people whose personal preferences may not be known. Initially, the personalized gifting was limited to photo frames, photo mugs, and pillows. However, factors like creative packaging, personalized notes, etc. have accelerated the demand for personalized gifting; as such gifts render a seamless gifting experience displaying extra efforts and emphasizing care, thankfulness, and gratitude for the receiver.

By Occasion, the wedding is estimated to be a larger type market in the floral gifting market in 2019

Based on the occasion, the market has been categorized as weddings, birthdays, anniversaries, corporate events, funeral/sympathy, and others. Among which the wedding segment is dominating the market in the year 2019. Flowers hold a very special place in weddings and events. They add a certain flavor to the event by adding different colors, contrasts, shapes, and sizes. They are not necessarily the first things that are chosen, but definitely not the last.

The colors that the Bride has chosen will be carried out in the theme of the wedding. The flowers always reflect that decision, even if one has not seen any other decorations yet other than the flowers. Flowers do have specific symbolism and meaning.

Competitive Landscape:

The key player's operation in the global floral gifting market includes FTD Companies, 1-800-Flowers.com, Teleflora, From You Flowers, LLC, 5th Ave Floral Co., Avas Flowers, BloomNation, BloomsyBox, BloomsToday, among others. The market dominance of these companies is characterized by their vast product portfolio of floral gifting, high investment in R&D activities for floral gifting, revenue, capital expenditure, employee strength, and geographical presence of companies.

The report also provides an in-depth analysis of floral gifting market dynamics such as:

Drivers:

  • The high adoption rate of smartphones        
  • Higher penetration of e-commerce platforms    

Restraints:

  • Supply chain issue may restrain the market growth

Opportunities:

  • The surge in demand for floral gifting from developing countries

The report also provides an in-depth analysis of key Investment Scenario:

 

Sr. No. Investment Scenario Impact
1 Nigerian start-up makes money investing in flowers- FloralInvestments.com offers investors a unique opportunity to invest in the ever-expanding market of flowers. Right across the world, millions of people buy flowers as gifts every single day and floriculture is one of the most stable and profitable markets on the planet. Positive
2 Partnership with online platform service providers where they can offer direct mail, print advertising, and an easy-to-use website, in-store events, such as book signings, cheese tastings, and art showings, that coincide with other neighborhood gallery openings facilities. Positive

The report also provides an in-depth analysis of recent News Developments and Investments:

  • In March 2021, 1-800-FLOWERS.COM, Inc. announced a new birthday gift guide for birthday gifting by providing customers with thoughtful ways make the birthday special for their loved ones. This guide provides unique offerings and trending products from across the company's family of brands that includes bountiful gift baskets, special floral bouquets, gourmet treats and customized décor.
  • In January 2020, Ferns N Petals, renowned online gift portal, has become the first such brand to launch Alexa Skill for gift delivery in Asia-Pacific region. This initiative is projected to move company’s online business by 10% by the year 2025.
  • In April 2020, FTD, LLC, announced to offer an exclusive collection for Mother's Day that features some of FTD's most-loved bouquets along with Homesick's Thank You, Mom candle.
  • In June 2019, Giftalove.com announced the launch of same-day flower delivery in India. This move will enable the company to stay on par with its competitors and create a large customer base nationwide by providing efficient and timely online flower delivery service.

Company Profiles Covered in Floral Gifting Market Report are:

  1. FTD Companies
  2. 1-800-Flowers.com
  3. Teleflora
  4. From You Flowers, LLC
  5. 5th Ave Floral Co.
  6. Avas Flowers
  7. BloomNation
  8. BloomsyBox
  9. Blooms Today
  10. Farmgirl Flowers
  11. Floom
  12. Flora2000 Inc.
  13. FloraQueen
  14. flowerpetal.com
  15. JustFlowers.com
  16. KaBloom.com, Ltd.
  17. The Flower Shop
  18. THE BOUQS COMPANY
  19. UrbanStems
  20. Gotham Florist
  21. H.Bloom
  22. Venus Et Fleur

The unique insights provided by floral gifting market report also includes the following:

  1. In-depth value chain analysis
  2. Opportunity mapping
  3. Sector snapshot
  4. Key Players Positioning Matrix
  5. Regulatory scenario
  6. Strategies Adopted-Benchmarking Heat Map
  7. Market trends
  8. Covid-19 impact analysis
  9. Product comparison
  10. Pre & Post COVID 19 impact on Floral Gifting Market
  11. Business Model
  12. Consumer Preference
  13. Competitive Landscape
  14. Ecosystem Analysis

Frequently Asked Questions (FAQs)

How big is the Global Floral Gifting Market?

The Global Floral Gifting Market was estimated at USD 50.10 billion in 2020, and it is projected to reach a value of USD 76.22 billion by 2027.

What is the estimated market growth rate of Global Floral Gifting Industry?

The Global Floral Gifting Industry is estimated to grow at a compound annual growth rate (CAGR) of 6.1% during 2017-2027.

Which region has dominated the Global Floral Gifting Market?

The North America region held the largest share in the Global Floral Gifting Market.

Who are the key players in the Global Floral Gifting Industry?

A few key players in the Global Floral Gifting Market includes FTD LLC, Teleflora, 1-800-Flowers.com, 5th Ave Floral Co., From You Flowers, LLC Avas Flowers, BloomsyBox, BloomNation, BloomsToday, Farmgirl Flowers among others.

Author Credentials

Priyanka has been writing chemicals & material market research reports for the last 12 years. A post-graduate, her specialization is in the chemicals sector. Preparing end-to-end reports covering minute details for market insights, competitive intelligence and trend analysis in the CMFE sector.

  • Section 1: Introduction
    • Engagement Objective
    • Scope of the Study: Segmentation 
    • Timeframe, Currency and Limitations
  • Section 2: Research Methodology
    • 3P Research Approach
    • Market Sizing Approach
    • Data Sources
    • Primary Research Coverage
  • Section 3: Executive Summary
    • Global EIFS Market Summary
    • Market Snapshot
    • Regional Snapshot
    • Country Snapshot
  • Section 4: Premium Insights
    • Key Trend Analysis
    • Major Investment Scenario
    • New revenue Pockets
    • Pain Point Analysis
    • Strategies Adopted-Benchmarking Heat Map
    • Business Recommendations
      • Opportunity Mapping
    • Business Model
      • Online Florist providers (sells their own floral products)
    • Consumer Preference
      • Opportunity Cost Mapping
      • Delivery Speed (On demand Delivery/Scheduled Delivery)
      • Quality of the product
      • Product Varieties
      • Product Customization
      • Others
    • Key Smartphone Apps
    • Website Statistics (in terms of visitors)
    • Benchmarking of Key Competitors
      • Key Customers
      • Key Product Offerings
      • Key Order Channel (own website; 3rd party)
      • Revenue Analysis
      • Partnership Mapping
      • Others
    • Local Supplier Analysis
      • Profitability Analysis (Here we will talk about profit Margin)
      • Product Offering
    • Value Chain Analysis
    • Regional Lifecycle
    • Developed vs. Developing Economies, 2019 vs 2026
  • Section 5: Market Overview & Competitive Landscape
    • Competitive Landscape
    • Investment Scenario by key Players
    • Key Player Overview
    • Product comparison
    • Player Wise Geographic Presence
    • Strategic outlook of these companies
      • Key focus areas
      • Strategy mix they are following
      • Strategic instances of Floral Gifting market
    • Competition ranking
    • Future roadmap of Top companies from Floral Gifting market
    • Player Wise Target Customer Segment
    • Recent News
      • Product Launches & upgrades
      • R&D / Innovation
      • Merger & Acquisition
      • JV & Partnership
      • Recognition and others
  • Section 6: Market Size and Share Analysis
    • Global Market Size & Historic Growth
    • Global Size by Player Category
    • Market Size by Gift Types
      • Personal Gifting
      • Corporate Gifting
    • Market Size by occasion
      • Wedding
      • Birthdays
      • Anniversaries
      • Corporate events
      • Funeral /Sympathy
      • Others
    • Market Size by Product Type
      • Bouquets & Arrangements
      • Flower Baskets
      • Others (wreath, casket sprays, standing sprays flowers)
    • Market Size by Delivery Type
      • On Demand Delivery
      • Scheduled Delivery
    • Market Size by Order Channel
      • Online
        • Smartphone Apps
        • Floral Wired Services
        • By Platforms
      • Offline
        • Traditional in-store florists
        • Local Stores
        • Others
    • Market Size by Purchase Options
      • One-Time Purchase
      • Subscriptions
    • Market Size by Region
  • Section 7: Market Dynamics
    • DROC Impact Analysis
    • Market Drivers
    • Market Restraints
    • Market Opportunities
    • Supply Chain Analysis
  • Section 8: Future Forecast & Impact of COVID-19
    • Key Drivers & Anticipated Revival Period
    • Key Trends Analysis
    • Impact on End user Industry
    • Opportunity Analysis
    • Pre & Post COVID 19 impact
  • Section 9: Regional Market Analysis
    • North America
      • Market Overview
      • Market Outlook
      • Key Countries & Market Estimates
        • United States
        • Canada
    • Europe
      • Market Overview
      • Market Outlook
      • Key Countries & Market Estimates
        • Germany
        • France
        • United Kingdom
        • Spain
        • Italy
        • Rest of Europe
    • Asia Pacific
      • Market Overview
      • Market Outlook
      • Key Countries & Market Estimates
        • China
        • Japan
        • India
        • South Korea
        • Rest of APAC
    • MEA
      • Market Overview
      • Market Outlook
      • Key Countries & Market Estimates
        • GCC
        • Rest of MEA
    • Latin America
      • Market Overview
      • Market Outlook
      • Key Countries & Market Estimates
        • Brazil
        • Mexico
        • Argentina
        • Rest of Latin America
  • Section 10: Company Profile
    • FTD Companies
    • 1-800-Flowers.com
    • Teleflora
    • From You Flowers, LLC
    • 5th Ave Floral Co.
    • Avas Flowers
    • BloomNation
    • BloomsyBox
    • Blooms Today
    • Farmgirl Flowers
    • Floom
    • Flora2000 Inc.
    • FloraQueen
    • flowerpetal.com
    • JustFlowers.com
    • KaBloom.com, Ltd.
    • The Flower Shop
    • THE BOUQS COMPANY
    • UrbanStems
    • Gotham Florist
    • H.Bloom
    • Venus Et Fleur
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