Global Wall Coverings Market By Product (Wall Panel, Wall Paper, Tile, Metal Wall Covering, Other), By Application (Residential Commercial), By Distribution Channel (Specialty Store, Home Center, Building Material Dealer, Furniture Store, Mass Merchandizer, E-Commerce, Other) and By Region (North America, Europe, Asia Pacific, Latin America, MEA) - Global Forecasts 2017 To 2027.

Date: Jul 2021 Report Id: 80 Category: Construction Materials Report Format: pdf-img excel-img ppt-img word-img

Wall Coverings Market Definition and Estimation:

Wall coverings are referred to products that are used to cover or protect interior walls. These coverings protect the surface from accidental marks or scratches. Also, they impart grandeur to uncovered walls through textures, patterns and styles with a durable coating. They are widely used as against paints since they are comparatively cost-effective. The different types of wall coverings consist of wallpapers, metallic sheets, wall panels, tiles and more. The two main application areas include residential and commercial spaces.

The global wall coverings market size was USD 29.26 million in 2019 and expected to reach USD 41.04 million by 2027; this converts into a compound annual growth rate (CAGR) of 4.32% for the forecast period.

Wall Coverings Market Overview:

The growth of the construction industry will ensure the growth of the wall coverings market. A sustained population rise, new product launches, advances in technology providing more options for customers, etc. will further boost the market. However, paints and coatings may adversely affect market expansion.

The Wall Coverings Market is Segmented to include:

By Product:

  • Wall panel
  • Wall paper
  • Tile
  • Metal wall covering
  • Other

By Application:

  • Residential
  • Commercial

By Distribution Channel:

  • Specialty store
  • Home center
  • Building material dealer
  • Furniture store
  • Mass merchandizer
  • E-commerce
  • Other

Wall papers are one of the oldest wall coverings available in the market. Access to a wide variety of aesthetic designs, ranging from an old Persian carpet to a modern abstract print, has led to the growing demand for wallpapers. Also, the introduction of graphic design in their production has allowed for the development of different prints. All of these factors combined have encouraged the segment’s expansion. In 2019, the wallpaper segment ranked number one, accounting for more than 30% of the wall coverings market. The tile segment, on the other hand, is predicted to register a CAGR of around 7.5% between the forecast years. On comparison with other available wall coverings, tiles are durable, scratch-resistant, and require low maintenance. The high demand from residential areas is also contributing to the segment’s growth rate.

The residential sector dominated the market in 2019. It captured over 50%, accumulating nearly USD 16 million in revenues. Whether it is a new purchase or an existing space, there always arises a need for decorating or renovating certain parts if not the entire housing area. This requirement will drive the segment at the fastest CAGR of around 7% during the forecast timeline.

Numerous companies are developing an e-commerce website to reach a wider audience. Customers are gravitating towards e-commerce since it offers convenience, reduced effort, different options, the ability to compare prices and procure items from distant places with minimum additional costs, and more.  Furthermore, some websites permit visualization capabilities that help customers take informed decisions. As a result, the e-commerce segment is anticipated to witness an approximate 8% CAGR between 2020 and 2027. Nevertheless, the furniture stores secured the majority of the wall coverings market in 2019. The availability of wall coverings in furniture stores acts as a one-stop-shop for customers prior to the entry of e-commerce.

Cosmetic Packaging Market by Cosmetic Type

Wall Coverings Market by Geography Overview:

Based on geography, market is segmented as below:

  • North America
  • Europe
  • APAC
  • Latin America (LATAM)
  • Middle East & Africa (MEA)

The rise of the construction sector, increasing investments in home décor and improvements, presence of a large number of wall covering manufacturers and the use of advanced technologies to print designs will boost the North American market.

The growing population in Asia-Pacific is propelling the construction industry forward. The rising need for residential complexes, owing to the surge in disposable incomes and improved standard of living, is paving the way for the penetration of wall coverings in the region. As a result, the regional market is projected to witness a moderate growth.

Due to the heavy investments in the construction industry, the Middle Eastern market is envisaged to expand at the fastest rate of a CAGR of 8%. Also, the steady increase in population and income levels is pushing for the augmentation of the African market.

Wall Coverings Market Dynamics:


  1. Increasing number of residential buildings.

The rise in population across the world, increase in migration and the surge in urban population have significantly increased the demand for residential buildings. The growth in the number of housing complexes will positively influence the wall coverings market, in the form of decorating or renovating.

  1. Availability of styled products.

The introduction of different types coupled with the amalgamation of advanced technologies with the production of these coverings has led to the availability of various styles to choose from. This, in turn, is expected to drive the market forward.

  1. Increase in do-it-yourself (DIY) trends.

The trend to design and print one’s own pattern, due to the development of supportive tools, has gained momentum in recent times. Customers are investing in such tools and machines which may assist in the progress of the market.


  1. High competition from the paints segment.

Paints are generally considered a better option as compared to wall coverings since they overcome several limitations such as mold formation, application and removal difficulties, peel-off, etc. In areas of high humidity such as kitchens, bathrooms, and also regions having a humid climate, paint is more suitable. Therefore, an upsurge in the demand for paints will hinder the market expansion.

The market is studied by analyzing all the key market participants across the ecosystem. The key players include, but not limited to:

  • Brewster Home Fashion
  • Adfors (Saint Gobain)
  • Ahlstrom-Munksjö Oyj
  • Asian Paints Ltd.
  • Benjamin Moore & Co
  • A.S. Création Tapeten AG
  • J. Josephson Inc.
  • Walker Greenbank PLC
  • Grandeco Wallfashion Group
  • Nippon Paint Holdings Co. Ltd.

Recent News and Developments in the Wall Coverings Market:

  1. In October 2020, A.S. Création Tapeten AG launched the ‘New Life’ wallpaper collection. The collection involves striking designs, clear colours and an amalgamation of graphic and floral patterns.
  2. Grandeco Wallfashion Group announced the acquisition of Holden Décor Ltd., a leading wall covering company in the U.K., in June 2020. The company aims expand its presence in the European region through this acquisition.
  3. Ahlstrom – Munksjö launched WallStar Digital in North America in October 2020. The collection involves the digital printing of wall coverings compatible with latex, UV and laserjet printers.
  4. A.S. Création Tapeten AG launched the ‘Industrial’ wallpaper collection in November 2020.

Frequently Asked Questions (FAQs)

The market size was USD 29.26 Mn in 2019 and expected to reach USD 41.04 Mn by 2027.
The market is estimated to grow at a compound annual growth rate (CAGR) of 4.32% during the forecast period.
In the base year, Europe held the largest geographic share of the market.
With the highest growth-rate, Middle East & Africa is the most lucrative region for investments.
E-commerce is the fastest growing sub-segment when analysing the market by distribution channel.
A few key players include, but not limited to: Brewster Home Fashion, Adfors (Saint Gobain), Ahlstrom-Munksjö Oyj, Asian Paints Ltd., Benjamin Moore & Co, A.S. Création Tapeten AG, J. Josephson Inc., Walker Greenbank PLC, Grandeco Wallfashion Group, Nippon Paint Holdings Co. Ltd.
Author Credentials

Priyanka has been writing chemicals & material market research reports for the last 12 years. A post-graduate, her specialization is in the chemicals sector. Preparing end-to-end reports covering minute details for market insights, competitive intelligence and trend analysis in the CMFE sector.

Chapter 1.  Research Objective

1.1 Objective, Definition & Scope

1.2 Methodology

   1.2.1 Primary Research

   1.2.2 Secondary Research

   1.2.3 Market Forecast - Estimation & Approach

   1.2.4 Assumptions & Assessments

1.3 Insights and Growth - Relevancy Mapping

   1.3.1 FABRIC Platform

1.4 Data mining & efficiency

Chapter 2.  Executive Summary

2.1 Global Wall Coverings Market Overview

2.2 Interconnectivity & Related markets

2.3 Ecosystem Map

2.4 Global Wall Coverings Market Business Segmentation

2.5 Global Wall Coverings Market Geographic Segmentation

2.6 Competition Outlook

2.7 Key Statistics

Chapter 3.  Strategic Analysis

3.1 Global Wall Coverings Market Revenue Opportunities

3.2 Cost Optimization

3.3 Covid19 aftermath - Analyst view

3.4 Global Wall Coverings Market Digital Transformation

Chapter 4.  Market Dynamics

4.1 DROC

4.1.1 Drivers Increasing Number of Residential Buildings Availability of Styled Products Increase in Do-it-yourself (DIY) Trends

4.1.2 Restraints High Competition from Paints Segment

4.1.3 Opportunities

4.1.4 Challenges

4.2 PEST Analysis

   4.2.1 Political

   4.2.2 Economic

   4.2.3 Social

   4.2.4 Technological

4.3 Market Impacting Trends

    4.3.1 Positive Impact Trends

    4.3.2 Adverse Impact Trends

4.4 Porter's 5-force Analysis

4.5 Market News - By Segments

   4.5.1 Organic News

   4.5.2 Inorganic News

4.6 Price Trend Analysis

Chapter 5. Market Segmentation

5.1 The Global Wall Coverings Market Segmentation by Product - Forecast till 2027

5.1.1 Wall Panel

5.1.2 Wall paper

5.1.3 Tile

5.1.4 Metal Wall Covering

5.1.5 Other

5.2 The Global Wall Coverings Market Segmentation by Application - Forecast till 2027

5.2.1 Residential

5.2.2 Commercial

5.3 The Global Wall Coverings Market Segmentation by Distribution Channel - Forecast till 2027

5.3.1 Specialty Store

5.3.2 Home Centre

5.3.3 Building Material Dealer

5.3.4 Furniture Store

5.3.5 Mass Merchandizer

5.3.6 E-Commerce

5.3.7 Other


North America Global Wall Coverings Market Segmentation

By Product - Forecast till 2027

By Application - Forecast till 2027

By Distribution Channel- Forecast till 2027


Europe Global Wall Coverings Market Segmentation

By Product - Forecast till 2027

By Application - Forecast till 2027

By Distribution Channel- Forecast till 2027


APAC Global Wall Coverings Market Segmentation

By Product - Forecast till 2027

By Application - Forecast till 2027

By Distribution Channel- Forecast till 2027


Latin America (LATAM) Global Wall Coverings Market Segmentation

By Product - Forecast till 2027

By Application - Forecast till 2027

By Distribution Channel- Forecast till 2027


The regions are further studied to analyse the major countries within the respective regions. The coverage of the country level data is dynamic and is updated regularly based on the market movements. Normally, the countries covered in the report include

North America - United States, Canada, Mexico; Europe - United Kingdom, France, Italy, Germany, Spain, Rest of Europe; Asia Pacific - China, India, Japan, South Korea, Rest of APAC; Middle East & Africa - South Africa, GCC Countries, Rest of MEA; LatAm - Brazil, Argentina, Rest of LatAm;

Chapter 6.  Market Use case studies

Chapter 7.  KOL Recommendations

Chapter 8.  Investment Landscape

8.1 Global Wall Coverings Market Investment Analysis

8.2 Market M&A

8.3 Market Fund Raise & Other activity

Chapter 9. Global Wall Coverings Market - Competitive Intelligence

9.1 Company Positioning Analysis

   9.1.1 Positioning - By Revenue

   9.1.2 Positioning - By Business Score

   9.1.3 Legacy Positioning

9.2 Competitive Strategy Analysis

   9.2.1 Organic Strategies

   9.2.2 Inorganic Strategies

Chapter 10.  Key Company Profiles

The Global Wall Coverings Market report profiles companies based on the material impact they have on the market ecosystem. These are hence, to be read as 'Key Players' and not necessarily 'Market Leaders'.

Companies are typically profiled to include

10.x.1 Company Fundamentals

10.x.2 Performance Overview

10.x.3 Product Overview

10.x.4 Recent Developments


The Companies profiled in this report include

  • Brewster Home Fashion
  • Adfors (Saint Gobain)
  • Ahlstrom-Munksjö Oyj
  • Asian Paints Ltd
  • Benjamin Moore & Co
  • A.S. Création Tapeten AG
  • J. Josephson Inc
  • Walker Greenbank PLC
  • Grandeco Wallfashion Group
  • Nippon Paint Holdings Co. Ltd

Chapter 11.  Appendix

11.1 About ResearchCMFE

11.2 Service offerings

11.3 Author details

11.4 Terms & Conditions

11.5 Contact us

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