The global A2 milk market was valued at USD 8.5 billion in 2020, and it is expected to reach USD 25.5 billion by 2027, with a CAGR of 17%, during the forecast period from 2021 - 2027.
A2 milk is a cow milk without A1 β-casein proteins. The demand for A2 milk in delivering to newborns and new methodologies embraced by the market players to extend their presence is likely to boost the market growth. A2 milk has health benefits without any issues of acid reflux and bulging and these features are preferred in the expanding interest for A2 milk. An increase in income levels followed by awareness and knowledge of A2 milk, triggers the growth of the market across the globe
Considering the rise in health consciousness among individuals, there has been an increase in demand for healthy beverages that deliver digestive benefits. Consumers demand beverages that are obtained in a sustainable manner, quality of contents with the recognizable ingredients list, and have simplified labels with no additive/preservative in products. This is also one of the most important factors propelling the demand for A2 milk. Dairy by-products made up by using A2 milk, like butter, cheese, ghee, confectionery have gained very high demand. Further, an increase in the number of distribution channels and consumer income uplift the sales of A2 milk.
Coronavirus outbreak is likely to further raise the demand for A2 milk in the global market. An increase in consciousness among people to improve their immunity and prevent from being infected is compelling them to maintain proper diet and lifestyle.
By Distribution channel
The unique insights provided by this report also includes the following:
Based on product type, liquid A2 milk accounted the highest market share in 2020 and powder segment is expected to grow with high CAGR during the forecast period
The products of A2 milk are characterized based on their nature i.e., liquid and powder. The liquid milk segment had highest market share across the world in 2020 due to its convenience in consuming to the consumers. Mostly fresh milk is preferred as it extends benefits and nutrients which are required to the body. However, powder A2 milk segment is expected to grow at high CAGR during the forecast period.
Based on application, infant's formula held maximum share in the A2 milk market in 2020
The infant formula segment holds the major market share and is expected to grow more in coming years. This segment stood to be beneficial to the mothers who are unable to breast feed their new Borns as it helps them to feed their children with same nutrition benefits that of breast-feeding milk and A2 milk, is considered as a great option.
As per the research, it is believed that A2 milk offers varieties of benefits related to the digestion which also include improving tolerance and composition of A2 milk is similar to that of breast milk.
Based on distribution channel: Supermarkets and hypermarkets was the largest segment among others
Supermarkets and hypermarkets represented the largest segment as these stores provide a wider choice of different products from different brands and large amount of shelf space.
Other major distribution channels are convenience and grocery stores, and online/non-store retailing as this helps the customer to discover and compare more options for better product selection. This factor is expected to affect the sales of A2 milk. Online retail shop segment is expected to grow at the highest CAGR during the forecast period.
By region: North America accounted for the largest market share in 2020
North America held the largest market share in 2020 and is expected to dominate during the forecast period. Increase in health concerns among individuals because of changing lifestyles, diet pattern and increase in the consciousness of ill effects of A1 proteins in this region, is believed to boost the market growth. Local presence of market players and their initiatives to develop various varieties of A2 milk-based products are expected to fuel the growth of this market.
Company Profiles and Competitive Intelligence:
Fonterra Co-operative Group Limited, GCMMF (Amul), PURA, The A2 Milk Company Limited, Taw River Dairy, Dairy Farmers, Jersey Dairy, Freedom Foods Group Limited, Vedaaz Organics Pvt. Ltd., Vietnam Dairy Products Joint Stock Company, Gujarat Cooperative Milk Marketing Federation Ltd., Urban farms, Lion Dairy & Drinks, Ripley Farms LLC, Erden Creamery Private Limited, and Vinamilk are some of the major operating players in the industry. These market players are adopting various strategies to expand their presence in industry.
The report also provides in-depth analysis of market dynamics such as drivers, restraints opportunities and challenges.
|1||An increase in awareness among people to improve their immunity and prevent themselves from being infected is fascinating them to maintain proper diet and healthy lifestyle||Positive|
|2||Increasing government initiatives and campaigns towards the awareness and nutritious lifestyle. For example, the a2 Milk Company first national advertising campaign by stating the benefits of milk and its impact on people lives||Positive|
The report also provides in-depth analysis of recent News Developments and Investments:
The key players operating in the market are:
Priyanka has been writing chemicals & material market research reports for the last 12 years. A post-graduate, her specialization is in the chemicals sector. Preparing end-to-end reports covering minute details for market insights, competitive intelligence and trend analysis in the CMFE sector.
1.1. Product Outline
1.2. What is A2 Milk
1.3. Different types of Milk
1.4. Analysis of A2milk
1.5. Supply Chain Analysis
1.6. Covid -19 Impact
1.7. Market Dynamics
1.8. Technology Overview
1.9. Patent Analysis
2. Technology and Regulatory Landscape for A2 milk
2.1. Regulations and Standard
3. A2 Milk Market Pricing Analysis
3.1. Prices of Sterile A2 Milk
4. A2 Milk Market by Type of Product
4.1. Liquid A2 milk
4.2. Powder A2 milk
5. A2 Milk Market by Application
5.1. Infant Formula
5.2 Bakery-confectionary based
5.3 Milk and Milk based
5.4 Dairy Products
6. A2 Milk Market by Distribution channel
6.1 Grocery and Conveniences
6.2 Retail Stores
6.3 Online Retailing
6.4 Supermarket and Hypermarkets
7. Regional Analysis
7.1. North America
7.2.5. Rest Of Europe
7.3. Asia Pacific
7.3.6. Rest Of Asia Pacific
7.5.2 Saudi Arabia
8. Key Strategic Insights
8.1 A2 Milk Sources
8.2. New Applications
8.3. Emerging Technologies
8.4. Opportunity Mapping
8.5. Critical Success Factors
8.6. Environmental Impact and sustainability issues
8.7. Consumer Preferences
9. Key Market Trends / Recent Developments
10. Competitive Scenario
10.1. Competitive Strategies of Key Players
10.1.1. Mergers and Acquisitions
10.1.3. Joint Ventures
10.1.4. New Product launches
10.2. Strength of product portfolio
10.3. Ranking of Key Players
10.4. Presence of players by Geographies
11. Key global players
11.1 Fonterra Co-operative Group Limited
11.2 The A2 Milk Company Limited
11.4 Dairy Farmers
11.5 Jersey Dairy
11.6 Vietnam Dairy Products Joint Stock Company
11.7 Freedom Foods Group Limited
11.8 Gujarat Cooperative Milk Marketing Federation Ltd.
11.9 Vedaaz Organics Pvt. Ltd.
11.10 Provilac Dairy Farms Private Limited