Global Baby Food Market by Product Type (Milk Formula, Dried Baby Food, Prepared Baby Food, Others), by Distribution Channel (Hypermarkets/Supermarkets, Small Grocery Retailers, Health and Beauty Retailers, Online Retail Stores), by Region (North America, Europe, Asia-Pacific, Latin America, MEA): Forecasts 2017 To 2027

Date: Aug 2021 Report Id: 99 Category: Food Products Report Format: pdf-img excel-img ppt-img word-img

Baby Food Market Overview:

The Global Baby Food Market was valued at US$ 71.2 Bn in 2020 is expected to reach US$ 102.9 Bn by 2027, with a growing CAGR of 5.5% during the forecast period.

In addition to the breast milk, other nutrients can be provided to the babies in their diet in the form of soft, solid, or semisolid powdered food. Powdered food is mixed with liquid such as water or milk and can be feed to the babies. These types of products are known as baby food products. Moreover, it also provides additional nutrients to the baby during development phase; however, breast milk is exclusively best option that can be consumed by babies till six months. Ongoing research has proven that introduction of multiple food together is safe and healthy, and this may help to build immune system and develop low risk of food allergies.

baby food market


In recent years, there has been a huge development and launch in baby food and nutrients market.  The food comes in varieties of flavour, colours that are ready to eat or it may be table eaten by family that has mashed or broken down. These products come in attractive packaging which bring down attention of consumer towards it.

Generally, babies are fed with soft, crushed home cooked food in many regions of the world. However, growing urbanization, rising in disposable income, upgradation in living style, increase in awareness regarding various edible options available for babies and rise in consumption of packed food in societies, drives the growth of baby food market. Moreover, growing alertness regarding diet and healthy food, increase in organized retail marketing, rise in working women population and constraints of time for feeding which are considerably the major factors that boost the growth of baby food market.

Baby Food Market Segmentation:

By Product Type

  • Milk Formula
  • Dried Baby Food
  • Prepared Baby Food
  • Others

By Distribution Channel

  • Hypermarkets/Supermarkets
  • Small Grocery Retailers
  • Health and Beauty Retailers
  • Online Retail Stores

By Region

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

The unique insights provided by this report also includes the following:

  • In-depth value chain analysis
  • Opportunity mapping
  • Sector snapshot
  • Key players positioning matrix
  • Regulatory scenario
  • Strategies adopted-benchmarking heat map
  • Market trends
  • Covid-19 impact analysis
  • Product comparison
  • Pre & Post COVID 19 impacts on Baby Food Market
  • Competitive landscape

Based on product type, milk formula accounted the highest market share of about 62% in 2020 and expected to grow more during forecast period due to rise in disposable income drives the growth

Based on type of product, baby food market is broadly segmented into milk formula, dried baby food and prepared baby food. Milk formula held major market share of about 62% in 2020 and expected to increase more during the forecast period. This is due to increase in incidence of lactating issues in mothers due to external factors. Moreover, it also helps to increase the adoption of milk-based products for infants and drives the revenue of this segment in baby food market.

During Covid-19, when mothers were not able to feed their infants, milk-based formulas were used to feed babies. This factor had positive impact on milk formula segment and growth of baby food market. Other factors driving the global baby food market includes increase in manufacturing units and funding for research and development. Moreover, changing lifestyle and standards, adoption of supplementary products triggers the growth of baby food market.

Based on distribution channel, supermarket segment held significant market share in 2020 due to availability of large variety of products at one place

Based on distribution channel, baby food market is broadly segmented into Supermarkets, Small Grocery Retailers, Health and Beauty Retailers and Online Retail Stores. Supermarket accounted the highest market share in 2020 and expected to increase more during forecast period. This is due to availability of more than one brand, where consumer get multiple choices of brand followed by convenient timing for marketing. Moreover, some brands have company representatives in supermarket for briefing the products to the consumer. This process eases the product selection for the customer.  

However, online or e-commerce industry is expected to grow fast with the highest growth rate during forecast period. This is due to presence of offers on the products help to grab the attention of consumer towards online shopping. Followed by availability of products at affordable prices and price off scheme, tends to gain more demand for this segment and ultimately led to increase the growth of baby food market. Online shopping or e-commerce has gained huge importance during covid-19 pandemic, when the entire world was locked down and restrictions were prohibited on marketing.

Based on geographical region, Asia-Pacific dominated the baby food market in 2020 due to increase in birth rate and rise in disposable income

Based on region, Asia-Pacific dominated baby food market in 2020. This is due to increasing number of birth rates and rising demand for food and essential products. This region has eventually promoted the use and demand for baby food products and milk-based formulas for infants. Further, increase in research and development centers, rising government spending on food and healthcare, growing disposable income in this region surge the demand for baby food market. Developing countries such as India, China and Mexican, where there is high birth rate, creates opportunity for key players for development of more high-quality products and enhance the growth of baby food market in this region. Asia-Pacific contribute about 41% of market share in 2020 and expected to grow more and continue its dominance during forecast period.

The report also provides in-depth analysis of baby food market dynamics such as drivers, restraints, opportunities


  • Awareness regarding alternative source of nutrients available for baby
  • Increasing working women population tends to lessen focus on baby nutritional requirements
  • Increase in disposable income and adoption of fancy life style and branded products


  • Concern regarding food adulteration for baby food
  • False information on products regarding quality and quantity of ingredients
  • Concern regarding food safety and feeding food at home to babies restraints the growth of market.


  • Increase in key players and rising number of mergers & acquisitions among companies to expand their portfolio in baby food market

COVID-19 Impact on the Baby Food Market Analysis

Covid-19 outbreak had experienced positive impact on baby food industry as it has highly affected the industries in terms of growth, economy, health and mental wellbeing of every individual. In this challenging situation, every industry is trying to provide the best services in terms of quality and safety. During covid-19 pandemic, government permitted transportation and supply of essential goods across the globe.  This created an opportunity for the retailers and manufactures to increase their sale of baby food during the pandemic time.  In such crucial times, when mothers were diagnosed with covid-19 and they were not able to breast feed their infants, baby food helped them to nourish their babies and provide essential nutrients to boost their immunity system. Companies manufacturing baby food and snacks products were allowed to supply and sale their products across regions during pandemic times.  However, later the growth of baby food industry slowed down due to scarcity of raw material and supply chain affected due to restrictions on movement and lockdown condition. There was disruption in manufacturing, supply chain facilities and consumer spending due to financial crisis.

Moreover, the growth in baby food industry is expected to thrive, as manufacturers are trying to develop baby food products by using supplementary and key ingredients such as human milk oligosaccharides and probiotics in order to boost immune system and provide necessary nourishment for infancy.

The report also provides in-depth analysis of key trends in baby food market

Sr. No. Trends Impact
1 Covid –19 has positively affected baby food industry, as this pandemic created a need for baby food products across the globe. This helps to enhance the sales of baby food products in the market.    Positive
2 Insufficient raw material and disruption in supply chain and manufacturing segment has badly affected the sales of baby food market. Negative
3 Increase in government initiatives, development in innovative techniques and use of supplementary and key ingredients, helps the baby food market to sustain during pandemic. Positive

The report also provides in-depth analysis of recent news developments and investments

  • In June 2021, Once Upon a Farm, a largest plant-based kid nutrition company acquired Raised Real, a leading organic, plant rich baby food delivery company. This acquisition will help Once Upon a Farm to expand their portfolio which would include frozen meal options, which would provide an option for parents to choose nutritious meal for babies.
  • In April 2021, Sun-Maid Growers-a California based company acquired organic baby food snacks brand Plum Organics from Campbell Soup Company. The purpose of this acquisition was to provide better baby food options for mom to select for their babies, Plum adds a natural fit for Sun-Maid products and this leverage rapid growth of company and helps to build emotional connection with families.

Company Profiles and Competitive Intelligence

The key players operating in the market are:

  • Nestlé
  • Danone
  • Perrigo Company Plc
  • Johnson & Company LLC
  • Abbott Laboratories
  • Hero Group
  • Bellamy Organics
  • Hain Celestial Group
  • Campbell Soups
  • Friesland Campina
  • Reckitt Benckiser Group PLC
  • Abbott Laboratories
  • Feihe International Inc.
  • Royal Friesl and Campina NV
  • Shijiazhuang Junlebao Dairy Co. Ltd
  • Ausnutria Dairy Corporation Ltd
  • Yili Group
  • The Kraft Heinz Company

Frequently Asked Questions (FAQs)

Global Baby Food Market was valued at US$ 71.2 Bn in 2020 and is anticipated to reach US$ 102.9 Bn by 2027
Baby Food Market is estimated to grow at a compound annual growth rate (CAGR) of 5.5% during 2021-2027
In the base year 2020, Asia- Pacific accounted for about 40% share in the baby food market
Increase in women working population, change in lifestyle and awareness regarding alternative source of nutrition drives the growth of global baby food market.
Nestlé, Hero Group, Danone, Hain Celestial Group Perrigo Company Plc, Campbell Soups Johnson & Company LLC, Abbott Laboratories, , Bellamy Organics and-,Friesland Campina and more are top key players in Baby Food Market
Author Credentials

Priyanka has been writing chemicals & material market research reports for the last 12 years. A post-graduate, her specialization is in the chemicals sector. Preparing end-to-end reports covering minute details for market insights, competitive intelligence and trend analysis in the CMFE sector.

    1. Product Outline
    2. What is Baby Food
    3. Analysis of Baby Food Market
    4. Covid -19 Impact
    5. Market Dynamics
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Threats
  2. Regulatory Landscape for Baby Food
    1. Regulations and Standards
  3. Baby Food Market by Product
    1. Milk Formula
    2. Dried Baby Food
    3. Prepared Baby Food
    4. Others
  4. Baby Food Market by Distribution Channel
    1. Hypermarkets/Supermarkets
    2. Small Grocery Retailers
    3. Health and Beauty Retailers
    4. Online Retail Stores
  5. Regional Analysis
    1. North America
      1. US
      2. Canada
    2. Europe
      1. Germany
      2. UK
      3. France 
      4. Spain
      5. Italy
      6. Rest Of Europe
    3. Asia Pacific
      1. China
      2. India
      3. Japan
      4. Australia
      5. Rest Of Asia Pacific
    4. Latin America
    5. Middle East and Africa
  6. Key Strategic Insights
  7. Market Analysis
    1. Opportunity Mapping
    2. Critical Success Factors
    3. Consumer Preferences
  8.  Key Market Trends / Recent Developments
  9. Competitive Scenario
    1. Mergers and Acquisitions
    2. Investments
    3. Joint Ventures
    4. New Product Launches
    5. Ranking of Key Players
    1. Nestlé
    2. Danone
    3. Perrigo Company Plc
    4. Johnson & Company LLC
    5. Abbott Laboratories
    6. Hero Group
    7. Bellamy Organics
    8. Hain Celestial Group
    9. Campbell Soups
    10. Friesland Campina
    11. Reckitt Benckiser Group PLC
    12. Abbott Laboratories
    13. Feihe International Inc.
    14. Royal Friesl and Campina NV
    15. Shijiazhuang Junlebao Dairy Co. Ltd
    16. Ausnutria Dairy Corporation Ltd
    17. Yili Group
    18. The Kraft Heinz Company

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