Global Gummy Market is expected to reach USD 32.50 Bn by the end of forecast period 2021-2027

The Global Gummy Market was estimated at USD 15.89 Bn in 2020 and is expected to grow with CAGR of 10.8% during the forecast period.

The gummy market is majorly growing owing to the increasing demand for on-the-go dietary supplement products across the globe. This growth is prominently due to the growing geriatric population who are at a higher risk of developing dysphagia and vitamin deficiency and often face difficulty in consuming pills. Additionally, the millennials with busier work schedules are also demanding convenient products that offer health benefits to them. Gummies help in addressing these issues and offer consumers on-the-go consumption properties, combined with ease in consumption, as these gummies are chewable candies. In addition, these products also offer an increased quantity of multivitamins in gummies, encouraging consumers for adopting these products rather than opting for other singular vitamin capsules, or tablets which, in turn, providing the customer with convenience in consumption. Therefore, the rising demand for on-the-go & convenient supplements is expected to drive the gummy market demand during the forecast period.

Moreover, children and the geriatric population are often reluctant in consuming dietary supplements due to their unappealing, unpleasant strong, and harsh tastes and demand for products that are appealing in nature. Therefore, the gummy market is also experiencing traction owing to the properties offered by gummies such as tastes, flavors, and forms, along with additional health benefits. Thereby, the rising product awareness and consumption are driving the growth in the market. Hence, many key market players have shifted their focus on manufacturing gummies with distinct flavors such as orange, lime, strawberry, cherry, and others which is contributing to proliferating growth in the gummy industry. Furthermore, other factors such as rising awareness campaigns on preventive care, along with increasing instances of malnutrition and undernourishment in the developing nations are expected to influence the market growth.

Global Gummy Market by Region Outlook (Revenue, USD Million, 2021-2027)

  • Europe
  • North America
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Based on region, the Asia-Pacific region is growing with the fastest CAGR in the gummy market and is projected to exhibit high growth during the forecast period. This high growth rate is mainly attributed to the densely populated countries in the region such as China and India with higher risks of vitamin deficiencies and chronic diseases. The growing prevalence of chronic diseases in the region has led to a rise in the health-conscious consumer base who are increasingly demanding products that are filled with nutrition and help them to maintain a balanced diet. Hence, the growing number of health-conscious consumers are prominently driving the growth in the gummy industry in the region. Moreover, increasing purchasing power in many developing nations along with improving accessibility of several brands is creating growth opportunities in this region.

The Global Gummy Industry Segmentation:

Global Gummy Market by End-User Outlook (Revenue, USD Million, 2021-2027)

  • Children
  • Adults

Global Gummy Market by Product Type Outlook (Revenue, USD Million, 2021-2027)

  • Multivitamin
  • Probiotic
  • Single vitamin

Global Gummy Market by Product Type Outlook (Revenue, USD Million, 2021-2027)

  • Hypermarkets/ Supermarkets
  • Convenience Stores
  • Pharmacies and Drugstores
  • Online Retail Stores
  • Other Distribution Channels

Key Findings:

  • Based on the product type, the multivitamin gummy type accounted for the largest share in the gummy industry.
  • Based on end-user, the children segment led the market across the globe and is expected to show similar trends in the forecast period. 
  • Based on region, the North America region dominated the gummy market and is expected to exhibit high growth during the forecast period.
  • Based on region, the Asia-Pacific region is growing with the fastest CAGR in the gummy market and is projected to exhibit high growth during the forecast period. 

Company Profiles and Competitive Intelligence

The key market players in the gummy industry are:

  • Church & Dwight Co. Inc.
  • Bettera Brands LLC
  • Life Science Nutritionals
  • Softigel
  • Nature's Way Products, LLC
  • Olly Public Benefit Corporation
  • Zanon Vitamec Inc.
  • Herbaland Naturals Inc.
  • Hero Nutritionals, LLC
  • The Nature's Bounty Co.
  • SmartyPants Inc.
  • IM Healthcare
  • Makers Nutrition, LLC
  • Nutra Solutions
  • Vitakem Nutraceutical Inc.
  • Bayer Group
  • Ernest Jackson
  • The Clorox Company
  • Boscogen, Inc
  • Santa Cruz Nutritionals Inc.
  • Santa Cruz Nutritionals
  • Procaps Group
  • Amapharm
  • Allseps Pty. Ltd.
  • Boscogen, Inc.
  • Vitux AS
  • Bettera Brands, LLC

Recent News:

  • In December 2021, HARIBO, a German confectionery company has announced the launch of variety of holiday gummy products, consisting of new HARIBO Goldbear Filled Cane. Every candy cane contains HARIBO’s classic Goldbears in their original fruity flavors including Orange, Strawberry, Lemon, Raspberry, and Pineapple.
  • In December 2021, Gaia Herbs, a leading firm offering natural herbal products launched its new line of plant-powered herbal gummies which is Non-GMO Project Verified and USDA Certified Organic. The new line consists of three great-tasting, concentrated varieties including Ashwagandha Gummies, Relax Gummies, and Sleep Gummies. All three gummies are expected to roll out across natural and health food stores in the U.S. beginning in January 2022.

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