Global Gummy Market by Product Type (Multivitamin, Single vitamin, and Probiotic); by End User (Adults and Children); by Distribution Channel (Hypermarkets/ Supermarkets, Pharmacies and Drugstores, Convenience Stores, Online Retail Stores, and Other Distribution Channels); by Region (Asia-Pacific, North America, Latin America, Middle East and Africa, and Europe); - Global Forecasts 2021 to 2027

Date: Jan 2022 Report Id: 153 Category: Food & Beverages Report Format: pdf-img excel-img ppt-img word-img

The Global Gummy Market was valued at USD 15.89 Bn in 2020 and is expected to reach USD 32.50 Bn by 2027, with a growing CAGR of 10.8% during the forecast period.

The Global Gummy Market Definition:

Gummies are chewable vitamins, multivitamins, and probiotics that have gel-like consistency along with flavor, shape, color, size, and taste like gummy candies. These gummies are available in a variety of flavors and offer several health benefits to the end consumers. Originally, these gummies were introduced to increase the customer base in the kids' segment but received wide acceptance from the older age group, which resulted in rising product consumption across the globe. Therefore, various brands, such as Amway, Abbott Laboratories, and Nature Made among others are providing mineral & vitamins infused gummies in several flavors, such as strawberry, orange, and blueberry which is driving the gummy industry growth across the globe.

gummy market

The Global Gummy Market Dynamics:

The gummy market is majorly experiencing traction owing to the increasing prevalence of cardiovascular diseases (CVDs) across the globe. The rapidly changing lifestyle has led to several technological and social changes which have resulted in hectic and unhealthy lifestyles among consumers. This unhealthy lifestyle has in turn resulted in increasing the prevalence of heart problems and cardiovascular diseases (CVDs) worldwide. According to WHO, an estimated 17.9 million people across the globe die every year from CVDs. The alarming rate of CVDs cases along with the desire to live longer has made people health-conscious and driven demand for preventive medicines among them. Gummies such as Omega fatty acid gummies help in decreasing the risk of heart attack and are considered healthy for pregnant women, the geriatric population, and children, therefore, gaining traction. Thereby, increasing awareness regarding preventive healthcare is pegged to garner significant demand in the gummy market over the forecast period.

Moreover, key market players are now more focused in launching innovative products in the gummy industry. These innovative products are expected to meet a myriad range of customer specifications, particularly from home-bound consumers as they are exploring their retail alternatives.   For instance, Aesthetic Nutrition Pvt. Ltd., introduced a new product known as power gummies hair vitamins which acts as an alternative to other expensive hair improvement salon treatments. Similarly, Nature's Way®, a company that is specialised in dietary supplements, launched its Nature's Way Sambucus products that include Sleep + Immune Gummies. These gummies consist of zinc & vitamin C that supports the healthy functioning of the immune system, while melatonin helps during occasional sleeplessness. Hence, such innovative products with health benefits are surging the growth in the gummy market across the globe.

The Global Gummy Market Segmentation:

By Product Type

  • Multivitamin
  • Single vitamin
  • Probiotic

By End-User

  • Adults
  • Children

By Distribution Channel

  • Hypermarkets/ Supermarkets
  • Pharmacies and Drugstores
  • Convenience Stores
  • Online Retail Stores
  • Other Distribution Channels

By Region

  • Asia-Pacific
  • North America
  • Latin America
  • Middle East and Africa
  • Europe

The unique insights provided by this report also include the following:

  • In-Depth Value Chain Analysis
  • Market Opportunity Mapping
  • Sector Snapshot
  • Key Players Positioning Matrix
  • Regulatory Scenario
  • Strategies Adopted-Benchmarking Heat Map
  • Market Trends
  • Covid-19 Impact Analysis
  • Product Comparison
  • Pre & Post Covid 19 Impact On Gummy Market
  • Competitive Landscape

Based on the product type, the multivitamin gummy type accounted for the major share in the gummy market owing to increasing product demand from people who fail to get enough vitamins and minerals from food alone

Based on the product type, the gummy market is segmented as a multivitamin, single vitamin, and probiotics. Among these, the multivitamin gummy type accounted for the major share in the gummy industry across the globe. This high share is owing to increasing product demand from people who fail to get enough vitamins and minerals from food alone due to poor dietary quality. Multivitamin offers a combination of three or more vitamins such as vitamin B12, vitamin C, vitamin B, vitamin D, and vitamin A among others that helps in completing a balanced diet. Therefore, increasing awareness among consumers regarding adequate consumption of minerals and vitamins is expected to augment the gummy market growth. Additionally, multivitamins supplements are also recommended by healthcare workers to patients who suffer from medical conditions such as anaemia, osteoporosis, and many others which is, in turn, driving the demand in the gummy market.

Based on end-user, the children segment has dominated the industry due to the reluctance among children to eat nutritious food, which often results in deficiency disorders

Based on end-user, the gummy industry is fragmented into adults and children. Among these, the children segment has dominated the industry and is expected to show similar trends during the forecast period. This dominant share is due to the reluctance among children to eat nutritious food, which often results in deficiency disorders. Therefore, parents, these days are shifting to easily chewable nutraceutical products such as gummy supplements that are available in attractive different shapes such as fruits, bears, flowers, and various flavors, and offer a fun, flavourful, and convenient way for meeting children's health needs. In addition, parents are becoming super conscious of the nature of vitamin supplements they offer their kids. Thus, companies are increasingly focussing on offering gummy supplements made from organic ingredients for children, which is driving the gummy industry growth.

Based on region, the North America region led the Gummy industry across the globe growing number of health-conscious consumers, especially in developed nations in the region, such as Canada, and the U.S.

Based on region, the gummy market is divided into Asia-Pacific, North America, Latin America, the Middle East and Africa, and Europe. Among these, the North America region led the gummy market across the globe and is anticipated to show a significant growth trend during the forecast period. This share is majorly attributed to the growing number of health-conscious consumers, especially in developed nations in the region, such as Canada, and the U.S. Therefore, the region experiences rising demand for vitamin D, vitamin C supplements, as well as products for stamina, bone health, and heart health which is the major factor boosting the gummy market growth in the region.  Additionally, the region also witnesses a high demand for vegan or plant-based products in a variety of fruit flavors, which is further proliferating product demand in the region.

The report also provides an in-depth analysis of the market dynamics such as drivers, restraints opportunities, and challenges


  • Increasing prevalence of cardiovascular diseases (CVDs) across the globe
  • High demand for on-the-go dietary supplement products


  • Risk and side effects of overconsumption of gummy forms of vitamins
  • High product cost


  • Increasing R&D by key market players to introduce new & innovative products

Note: Challenges along with in-depth Gummy market dynamics analysis are mentioned in the report.

COVID-19 impact on the Gummy market analysis

The COVID-19 pandemic severely disrupted the retail distribution, consumer behaviour, and supply chain, and availability of raw materials for various products across the globe. This disruption was caused due to the restrictions and lockdown imposed by economies around the world, especially from North America, Asia-Pacific, and European regions which play a vital role in the gummies market.  In addition, many stores were shut down or reduced their business hours to combat the spread of the virus. For instance, Walmart announced to modify its store hours in response to the pandemic, while other retailers also planned to temporarily shut their stores. This resulted in reduced product demand across the globe and negatively impacted the gummy industry growth. However, the rising need to consume vitamins such as vitamin C and vitamin D for improving immunity is expected to bring a surge in the gummy industry.

The report also provides an in-depth analysis of key trends in the Gummy market

  • The gummy market is experiencing increased product demand, especially from women for protecting their beauty by enhancing their nails, hair, skin, and others. Gummy supplements such as biotin and collagen are rich in amino acids and help in strengthening the skin and improving the hair.
  • The increasing popularity of multivitamin gummies owing to their ability to offer different fruits and vegetable supplements along with crucial plant-based nutrients and vitamins is positively driving the gummy industry.

The report also provides an in-depth analysis of recent news developments and investments in the Gummy market

  • In August 2021, Nature’s Truth, a brand dedicated to bringing health and wellness to its customers announced to launch 3 new gummies especially developed for children. The new gummies are non-GMO, vegetarian, and free of dairy, artificial flavors, and gluten. In addition, they come in natural flavors, such as Honey Lemon and Berry Burst.
  • In April 2021, Bayer AG, a company that produces and markets healthcare and agricultural products announced the launch of its new product “RestoraFIBRE® Daily Gummies” for Canadians. These gummies contain inulin and offer supplemental fiber that is required in the body, in a tasty, chewable gummy form. These gummies also facilitate gentle relief of irregularity and constipation.

Company Profiles and Competitive Intelligence

The key players operating in the gummy industry are:

  • Church & Dwight Co. Inc.
  • Bettera Brands LLC
  • Life Science Nutritionals
  • Softigel
  • Nature's Way Products, LLC
  • Olly Public Benefit Corporation
  • Zanon Vitamec Inc.
  • Herbaland Naturals Inc.
  • Hero Nutritionals, LLC
  • The Nature's Bounty Co.
  • SmartyPants Inc.
  • IM Healthcare
  • Makers Nutrition, LLC
  • Nutra Solutions
  • Vitakem Nutraceutical Inc.
  • Bayer Group
  • Ernest Jackson
  • The Clorox Company
  • Boscogen, Inc
  • Santa Cruz Nutritionals Inc.
  • Santa Cruz Nutritionals
  • Procaps Group
  • Amapharm
  • Allseps Pty. Ltd.
  • Boscogen, Inc.
  • Vitux AS
  • Bettera Brands, LLC

Frequently Asked Questions (FAQs)

The Global Gummy Market was valued at USD 15.89 Bn in 2020 and is anticipated to reach USD 32.50 Bn by 2027.
The Gummy Market is estimated to grow at a compound annual growth rate (CAGR) of 10.8% during forecast period.
The North America regional segment has dominated the Gummy Market.
A few key players include, but not limited to: Church & Dwight Co. Inc., Bettera Brands LLC, Life Science Nutritionals, Softigel, Nature's Way Products, LLC, Olly Public Benefit Corporation, Zanon Vitamec Inc., Herbaland Naturals Inc., and Hero Nutritionals, LLC among others.
Yes, the report contains detailed COVID-19 analysis for Gummy Market.
Author Credentials

Priyanka has been writing chemicals & material market research reports for the last 12 years. A post-graduate, her specialization is in the chemicals sector. Preparing end-to-end reports covering minute details for market insights, competitive intelligence and trend analysis in the CMFE sector.

  1. Introduction
    1. Product Outline
    2. Gummy Overview
    3. Different Types Of Gummy 
    4. Analysis Of Gummy Ecosystem
    5. Supply Chain Analysis
    6. Covid -19 Impact
    7. Market Dynamics
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Threats
    8. Technology Overview
  2. Technology and Regulatory Landscape for Gummy    
    1. Regulations and Standards
  3. Gummy Market Pricing Analysis
    1. Prices of Gummy   
  4. Gummy Market by Product Type
    1. Multivitamin
    2. Single vitamin
    3. Probiotic
  5. Gummy Market by End-User
    1. Adults
    2. Children
  6. Gummy Market by Distribution Channel
    1. Hypermarkets/ Supermarkets
    2. Pharmacies and Drugstores
    3. Convenience Stores
    4. Online Retail Stores
    5. Other Distribution Channels
  7. Regional Analysis
    1. North America
      1. US
      2. Canada
      3. Mexico
    2. Europe
      1. Germany
      2. UK
      3. France
      4. Norway
      5. Italy
      6. Spain
      7. Netherlands
      8. Rest Of Europe
    3. Asia Pacific
      1. China
      2. India
      3. Japan
      4. Australia
      5. New Zealand
      6. Rest Of Asia Pacific
    4. Middle East and Africa
    5. South America
  8. Key Strategic Insights
    1. New Raw Material Sources
    2. New Applications
    3. Emerging Technologies
    4. Opportunity mapping
    5. Critical Success Factors
    6. Environmental Impact and sustainability issues
    7. Consumer preferences
  9. Key Market Trends / Recent Developments
  10. Competitive Scenario
    1. Competitive Strategies of Key Players
      1. Mergers and Acquisitions
      2. Investments
      3. Joint Ventures
      4. New Product launches
    2. Strength of product portfolio
    3. Ranking of Key Players
    4. Presence of players by Geographies
  11. Key Global Players
    1. Church & Dwight Co. Inc.
    2. Bettera Brands LLC
    3. Life Science Nutritionals
    4. Softigel
    5. Nature's Way Products, LLC
    6. Olly Public Benefit Corporation
    7. Zanon Vitamec Inc.
    8. Herbaland Naturals Inc.
    9. Hero Nutritionals, LLC
    10. The Nature's Bounty Co.
    11. SmartyPants Inc.
    12. IM Healthcare
    13. Makers Nutrition, LLC
    14. Nutra Solutions
    15. Vitakem Nutraceutical Inc.

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